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All Journal EDUMALSYS Journal of Research in Education Management ALSYSTECH Journal of Education Technology Mikailalsys Journal of Advanced Engineering International
Akpede, K. S.
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Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Materials Science & Nanotechnology Mechanical Engineering Social Sciences

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Nasarawa Audience Perception of Citizen Journalists’ Reportage of Climate Change on Select Social Media Platforms in Nigeria Joy, Iduh Ene; Ogande, Anthony; Akpede, K. S.
ALSYSTECH Journal of Education Technology Vol 3 No 3 (2025): ALSYSTECH Journal of Education Technology
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/alsystech.v3i3.7383

Abstract

This study investigates audience perceptions of citizen journalists’ reportage of climate change on select social media platforms in Nasarawa State, Nigeria. The research aims to assess how citizen journalism shapes public understanding of climate change through digital channels. Employing a survey design with questionnaires as the primary instrument, the study reveals that audiences in Nasarawa State perceive climate change reportage on YouTube, X (formerly Twitter), and Facebook as both effective and satisfactory. However, the findings also indicate that not all climate change information disseminated through these platforms is accurate. The study concludes that social media serve as a double-edged tool in climate change communication, offering both credible insights and the risk of misinformation. Nevertheless, these limitations do not diminish the overall credibility of the reported findings. The study contributes to scholarship on media and environmental communication by highlighting the role of citizen journalism in climate change awareness, while underscoring the need for third-party regulation to mitigate misinformation and enhance the reliability of online climate discourse.
Assessing the Knowledge, Adoption, and Application of Information and Communication Technologies in Select Broadcast Stations in the Federal Capital, Abuja Jemila, Jimoh; Akase, T. M.; Akpede, K. S.
ALSYSTECH Journal of Education Technology Vol 3 No 3 (2025): ALSYSTECH Journal of Education Technology
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/alsystech.v3i3.7402

Abstract

This study investigates the knowledge, adoption, and application of information and communication technologies (ICTs) in selected broadcast stations within the Federal Capital Territory, Abuja. Employing a survey research design, data were collected through questionnaires administered to a cross-section of respondents. The findings indicate that ICTs have been integrated to a very high extent in the operational activities of broadcast stations. Respondents reported that the application of ICTs in Channels TV, NTA, and FRCN is particularly effective in news gathering, followed closely by satisfactory application in news processing. The study concludes that there is a high level of ICT knowledge, adoption, and application in Nigerian broadcast media, reflecting the sector’s responsiveness to technological change. It recommends continuous training of broadcast personnel in the use of modern hardware and software tools to enhance service delivery, alongside policy interventions by the National Broadcasting Commission to implement 21st-century ICT standards as advocated by the International Telecommunication Union, thereby facilitating Nigeria’s transition from analogue to digital broadcasting.
Use of Communication Technology by Radio Stations in Benue State Mnguechia, Idye Barbara; Akase, T. M.; Akpede, K. S.
Mikailalsys Journal of Advanced Engineering International Vol 2 No 2 (2025): Mikailalsys Journal of Advanced Engineering International
Publisher : Darul Yasin Al Sys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/mjaei.v2i2.6555

Abstract

This study investigates the use of communication technologies by radio stations in Benue State, Nigeria, with a focus on identifying the types of technologies commonly employed in broadcasting. Anchored in the Uses and Gratification Theory, the research adopts a survey methodology, utilizing a questionnaire administered to a sample of 151 respondents. The findings reveal that various communication technologies are used by radio stations for functions such as news sourcing, processing, and dissemination. Nearly half of the respondents indicated frequent use of new technologies in these core broadcasting activities. However, the study also shows that the broader adoption of ICT tools remains at an emerging stage, with only 32% of respondents actively using ICTs for a range of purposes, including administrative functions. A key motivation for ICT adoption was the need for timely submission of news reports, acknowledging the time-sensitive and perishable nature of media content. The study concludes that while ICT usage in radio broadcasting is growing, it is not yet fully integrated across operational levels. It recommends greater investment in modern communication technologies, increased government funding, and the recruitment of ICT-savvy professionals to enhance the efficiency and cost-effectiveness of newsgathering and broadcasting processes in Benue State.
Corporate Reputation Management of Selected Financial Institutions in FCT, Abuja David, Akai Hannah; Akpede, K. S.; Kente, J. S.
EDUMALSYS Journal of Research in Education Management Vol 3 No 3 (2025): EDUMALSYS Journal of Research in Education Management
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/edumalsys.v3i3.7445

Abstract

This study investigated corporate reputation management in two financial institutions—First Bank and Guarantee Trust Bank (GTBank)—within the Federal Capital Territory (FCT), Abuja. The objective was to assess how public relations (PR) strategies, particularly social media use, contribute to reputation building and information management in these banks. A survey research design was adopted. Findings indicate that most respondents maintain social media accounts and that both banks deploy PR strategies for reputation management, including traditional channels (news magazines, online news magazines, and News Tit-Bits) and social media platforms (Facebook, Twitter, Instagram, among others). The use of these platforms has increased awareness of First Bank and GTBank in Abuja and fostered trust, acceptability, patronage, and believability of updates. The PR departments of both banks appear to be maximizing social media as a channel for communicating with target audiences, supporting counseling, information management, crisis management, and media and community relations. The study concludes that social media use by the banks’ PR departments has been effective in information management and in enhancing the image and reputation of the banks to some extent. The findings imply that bank management should recognize the strategic importance of PR units and ensure adequate funding to enable them to fulfill their responsibilities and activities effectively.
Influence of Outdoor Advertising on Direct Brand Contact of Customers in Abuja FCT Mustapha, Safiya; Ogande, Anthony; Akpede, K. S.
EDUMALSYS Journal of Research in Education Management Vol 3 No 3 (2025): EDUMALSYS Journal of Research in Education Management
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/edumalsys.v3i3.7446

Abstract

This study investigates the influence of outdoor advertising on customers’ direct brand contact in Abuja, Federal Capital Territory (FCT). The research objective is to determine the extent of exposure to outdoor advertising among customers and to assess which outdoor formats most strongly facilitate direct brand contact. A survey research design was employed with a population of 3,713,408 (NBS, 2022); simple random sampling was used across the area councils to select 400 respondents who completed a questionnaire. Data were collated and analyzed using simple frequency and percentage scores. Key findings indicate that customers are exposed to outdoor advertising and that billboard advertising generates more direct brand contact than other advertising forms in the FCT. The study concludes that outdoor advertising is effective in fostering direct brand contact. The contribution and implication of these findings are that advertisers should prioritize and increase investment in outdoor platforms, particularly billboards to enhance audience impact and strengthen brand–customer touchpoints in Abuja.
Co-Authors Akase, T. M. David, Akai Hannah Jemila, Jimoh Joy, Iduh Ene Kente, J. S. Mnguechia, Idye Barbara Mustapha, Safiya Ogande, Anthony