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All Journal Agricore: Jurnal Agribisnis dan Sosial Ekonomi Pertanian Unpad Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis
Puteri, Arneta Fergiane
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Agriculture, Biological Sciences & Forestry

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ANALISIS BIAYA TRANSAKSI PADA DISTRIBUSI DAN PENJUALAN PUPUK BERSUBSIDI (NPK DAN UREA) DI KECAMATAN JATINANGOR Alawi, Muhammad Ridwan; Souw, Antonius; Puteri, Arneta Fergiane; Salsabila, Dinia Athaya; Maritza, Aurelia Claressa
Agricore Vol 9, No 1 (2024): Agricore Volume 9 Nomor 1
Publisher : Departemen Sosial Ekonomi Faperta Unpad dan Perhepi Komisariat Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/agricore.v9i1.54089

Abstract

AbstrakBiaya transaksi yang tinggi merupakan suatu ciri-ciri dari imperfect market, yang mana biaya transaksi dapat ditekan namun tidak dapat dihilangkan. Biaya transaksi pada distribusi dan penjualan pupuk bersubsidi akan berpengaruh terhadap pendapatan usaha pedagang pupuk bersubsidi karena terjadinya pengurangan surplus yang cukup besar dari pedagang ke pihak lain. Oleh sebab itu penelitian ini berusaha untuk menganalisis saluran distribusi pupuk bersubsidi, pendapatan pedagang, dan biaya transaksi pada distribusi dan penjualan pupuk bersubsidi di Kec. Jatinangor, Kab. Sumedang, Jawa Barat dengan metode analisis pendapatan dan analisis rasio biaya transaksi. Hasil penelitian ini menunjukan bahwa berdasarkan analisis pendapatan pedagang, dapat dikatakan bahwa usaha pupuk toko WG Tani dan Tani Berkah Jaya masih mengalami keuntungan. Sementara analisis biaya transaksi menunjukan biaya terbesar yang harus ditanggung oleh pedagang adalah biaya pelaksanaan dalam proses penjualan dan distribusi pupuk bersubsidi, serta biaya koordinasi.Kata kunci: Biaya Transaksi, Pupuk bersubsidi, Pendapatan, Distribusi.AbstractHigh transaction costs are a characteristic of imperfect markets, where transaction costs can be suppressed but cannot be eliminated. The transaction costs on the distribution and sale of subsidized fertilizers will have an impact on the business income of the subsidised fertilizer trader due to the significant reduction of surpluses from the trader to the other party. Therefore, the study aims to analyze the distribution channels, the traders' revenue, and the transaction cost on distribution and sales of subsidised fertilizer in Jatinangor District, Sumedang Regency, West Java. The results of this study show that based on the analysis of traders' income, it can be said that the business of WG Tani and Tani Berkah Jaya's fertilizer stores is still profitable. Whereas the transaction cost analysis shows that the largest costs to be borne by traders are implementation costs in the process of sale and distribution of subsidized fertilizers, as well as coordination costs.Keywords: Transaction Costs, Subsidized Fertilizer, Income, Distribution.
Hambatan dan Harapan Pelanggan pada Perjalanan Pembelian Matcha di Matcha Bar XYZ Puteri, Arneta Fergiane; Sadeli, Agriani Hermita
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 12, No 1 (2026): Januari 2026
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v12i1.22503

Abstract

Growing interest in matcha among young urban consumers in Indonesia has driven the rapid growth of matcha bars offering diverse service experiences. Responding to this trend, XYZ launched its matcha bar in April 2025. However, customer reviews of XYZ’s matcha products remain relatively limited compared to competitors, indicating potential issues in the customer experience that warrant further investigation. This study aims to identify pain points and customer expectations that shape experiences before, during, and after purchasing matcha at XYZ. A descriptive qualitative approach with an intrinsic case study design was employed. Data were collected through in-depth interviews with fifteen customers, one barista, and the general manager using the Sequential Incident Technique (SIT). The data were analyzed using Braun and Clarke’s thematic analysis supported by NVivo 15. Data trustworthiness was ensured through triangulation, member checking, peer debriefing, audit trails, and thick description. The findings reveal several key pain points, including product misperceptions, limited digital information, unclear service communication, inconsistencies in product preparation, issues with product and packaging quality, an inadequate store environment, and weak post-purchase retention efforts. Customers also expressed expectations for better digital information, clearer product explanations, improved consistency in preparation and packaging aesthetics, a more comfortable and well-defined store concept, and more attractive post-purchase incentives. These findings provide a basis for developing strategies to enhance the overall customer experience at XYZ’s matcha bar.
Co-Authors Agriani Hermita Sadeli Alawi, Muhammad Ridwan Maritza, Aurelia Claressa Salsabila, Dinia Athaya Souw, Antonius