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All Journal International Journal of Business, Law, and Education Jurnal Pengabdian Sosial
Wibawa, I Made Landhep
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Religion Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Public Health Social Sciences Other

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Pemetaan Pengetahuan Pelaku UMKM Mengenai Digital Marketing Melalui Sosialisasi Digital Marketing Bagi UMKM Di Desa Dungus Kabupaten Gresik Wibawa, I Made Landhep; M Chabib, M Chabib; Supriyo, Mohammad; Syaputro, Novvyan Dwi; Mubarokah, Ama; Sari, Pramita; Dewi, Very Kumala; Jadiningsih, Nabila Syafaqoh; Kartikasari, Shinta; Sujaya, Agung; Aini, Fransiska Nur; Darmawan, Ghiffari Adam; Malia, Ilkha; Permatasari, Eska Distia
Jurnal Pengabdian Sosial Vol. 2 No. 10 (2025): Agustus
Publisher : PT. Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/3pn6wj50

Abstract

Transformasi digital telah mengubah lanskap pemasaran global, termasuk sektor usaha mikro, kecil, dan menengah (UMKM). Namun, ketimpangan literasi digital menjadi tantangan signifikan, khususnya bagi UMKM berbasis rumah tangga di wilayah pedesaan. Kegiatan pengabdian ini bertujuan untuk memetakan tingkat pemahaman pelaku UMKM terhadap digital marketing sebelum dan sesudah pelaksanaan sosialisasi. Pendekatan kuantitatif digunakan dengan instrumen pre-test dan post-test. Sosialisasi dilaksanakan di Desa Dungus, Kecamatan Cerme, Kabupaten Gresik, melibatkan 25 pelaku UMKM perempuan. Hasil menunjukkan peningkatan signifikan skor pengetahuan peserta pasca kegiatan. Rata-rata skor pre-test 48,5 meningkat menjadi 82,7 pada post-test. Temuan ini menegaskan bahwa intervensi berbasis edukasi digital memberikan kontribusi positif terhadap peningkatan literasi digital pelaku UMKM di wilayah tersebut.
Impact of Digital Transformation on Organizational Agility and Business Performance in Medium Sized Enterprise Ilham, Rachmad; Suwanda, Rian Pramana; Suryaningrum, Ni Made; Wibawa, I Made Landhep
International Journal of Business, Law, and Education Vol. 7 No. 1 (2026): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v7i1.1343

Abstract

This study investigates the impact of digital transformation on organizational agility and business performance in medium-sized enterprises. Using a quantitative research design and survey data collected from managers and employees involved in digital initiatives, the research examines how digital transformation influences agility and contributes to improved organizational outcomes. The findings reveal that digital transformation has a significant positive effect on both organizational agility and business performance, indicating that digital technologies enhance responsiveness, decision-making, and operational efficiency. Moreover, organizational agility is shown to partially mediate the relationship between digital transformation and business performance, suggesting that agility acts as a strategic capability through which technological advancements yield stronger performance benefits. These results underscore the importance of aligning digital transformation initiatives with organizational capabilities and cultivating an agile culture to maximize performance outcomes. The study provides valuable insights for medium-sized enterprises seeking to leverage digital transformation as a driver of competitiveness and long-term sustainability.
Co-Authors Aini, Fransiska Nur Darmawan, Ghiffari Adam Dewi, Very Kumala Eska Distia Permatasari, Eska Distia Ilham, Rachmad Jadiningsih, Nabila Syafaqoh Kartikasari, Shinta M Chabib, M Chabib Malia, Ilkha Mubarokah, Ama sari, Pramita Sujaya, Agung Supriyo, Mohammad Suryaningrum, Ni Made Suwanda, Rian Pramana Syaputro, Novvyan Dwi