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All Journal Indonesian Journal of Social Sciences, Policy and Politics (IJSSPP)
Chania, Santika
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Social Sciences

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THE INFLUENCE OF LIFESTYLE, PRODUCT QUALITY AND PRICE PERCEPTION ON THE DECISION TO PURCHASE SECOND CLOTHING AT THE SENGGOL DUMAI MARKET Chania, Santika; Juliana
Indonesian Journal of Social Sciences, Policy and Politics Vol. 1 No. 3 (2023): October 2023, Indonesian Journal of Social Sciences, Policy and Politics (IJSSP
Publisher : Yayasan Wayan Marwan Pulungan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69745/ijsspp.v1i3.36

Abstract

This research aims to determine the influence of lifestyle, product quality and price perceptions on purchasing second-hand clothing at Dumai's Senggol Market. The type of research used is quantitative. The population used in this research is consumers who have previously purchased second-hand clothing at Senggol Dumai Market. The sampling technique used a purposive sampling method, totalling 100 respondents. After passing the validity, reliability and classical assumption tests, the data was analyzed using multiple linear regression. The results of this research partially state that lifestyle and price perception positively and significantly influence the decision to purchase second-hand clothing at Senggol Dumai Market. In contrast, product quality positively but not significantly influences the decision to purchase second-hand clothing at Senggol Dumai Market. Simultaneously, lifestyle, product quality and price perception significantly influence purchasing decisions.
Co-Authors Juliana