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p-Index From 2021 - 2026
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All Journal Journal of Social Research Eduvest - Journal of Universal Studies
Artib, Shadiqy
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Aerospace Engineering Humanities Computer Science & IT Economics, Econometrics & Finance Education Health Professions Neuroscience Social Sciences

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Analysis of the Financial Statements of PT Japfa Comfeed Indonesia Tbk (JPFA) for the Financial Year 2023 and Comparison with its Main Competitor PT Charoen Pokphan Indonesia TBK (CPIN) Ramadhan, Yanuar; Artib, Shadiqy; Nurhaliza, Novia Dewi Siti; Gunawan, Yakub; Yusnaini, Yusnaini
Eduvest - Journal of Universal Studies Vol. 5 No. 1 (2025): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i1.50275

Abstract

Analysis of the 2023 financial statements compared to the 2022 financial statements and financial statements of major competitors is important to understand the company's performance and prospects. Objectives This study aims to analyze the financial statements of Japfa Comfeed Indonesia for the financial year 2023 in comparison with the financial year 2022 and compared with the main competitor, PT Charoen Pokphan Indonesia, using financial ratios. This study uses secondary data derived from the financial statements of Japfa Confeed Indonesia in 2022, 2023 and the financial statements of PT Charoen Pokphan Indonesia in 2023. The results showed that the financial ratio analysis of PT Japfa Comfeed Indonesia (JPFA) in 2023 showed a decrease in liquidity compared to 2022, although it was still sufficient for short-term obligations and better than CPIN. Activity ratios stagnated, while leverage increased with a higher debt burden than CPIN. JPFA's profitability also declined, with no dividend distribution, in contrast to CPIN which paid dividends. These results reflect JPFA's financial challenges amid competition with CPIN in the same year. From this research it can be concluded that PT Japfa Comfeed Indonesia's finances in 2023 are still quite good and able to fulfill short-term obligations, but when compared to its main competitor, in 2023 it appears that PT Charoen Pokphan Indonesia is better performing.
Marketing Plan Strategy in Achieving Marketing Goals at the Harmoni Physiotherapy Clinic Artib, Shadiqy; Indradewa, Rhian; Anindita, Rina; Abadi, Ferryal
Journal of Social Research Vol. 5 No. 3 (2026): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v5i3.3075

Abstract

This research aims to formulate a strategic marketing plan for Harmoni Physiotherapy Clinic through an analysis of the marketing framework, STP (Segmenting, Targeting, Positioning) strategy, and the 7P marketing mix. This study uses a descriptive qualitative approach with analytical tools such as the Internal External (IE) Matrix, the Quantitative Strategic Planning Matrix (QSPM), and the Lean Canvas Model. The strategy focuses on market development and unique product services. The research findings indicate that Harmoni Physiotherapy Clinic’s marketing strategy positions itself in a narrow differentiation focus, with the advantages of robotic physiotherapy and hydrotherapy technology, which are not yet available from similar competitors in Bekasi City. The 7P marketing mix includes digital-based services for therapist registration and gender selection, competitive pricing, and integrated promotions through online (social media, SEO, webinars) and offline (hospital collaborations, community service) channels. Short- to long-term sales programs are managed through the “Walk In 12345” activity to ensure business sustainability, along with plans for expansion into the Greater Jakarta area outside Bekasi City in the fourth year. The study concludes that a structured marketing plan that leverages the advantages of robotic technology and a smart digital marketing strategy can be key for Harmoni Physiotherapy Clinic to win market competition in the physiotherapy healthcare sector.
Co-Authors Abadi, Ferryal Gunawan, Yakub Indradewa, Rhian Nurhaliza, Novia Dewi Siti Rina Anindita Yanuar Ramadhan Yusnaini Yusnaini