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All Journal Journal of Islamic Management Jurnal Manajemen Dakwah
Erta Pramita
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Religion Humanities Decision Sciences, Operations Research & Management Social Sciences

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Implementasi Strategi Marketing Berbasis Digital Dalam Meningkatkan Minat Calon Donatur Di Panti Asuhan Bilyatimi Surabaya Erta Pramita; Diah Asmawardani, Elfira; Syahrengga Putra, Alvine; Ismail, Muhammad; Aulia Farah Tsania Amin, Nada; Ilham, Moh.
Journal of Islamic Management Vol. 5 No. 1 (2025): January
Publisher : Program Studi Manajemen Dakwah Fakultas Dakwah dan Komunikasi UIN Sunan Ampel Surabaya, UIN Sunan Ampel Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/jim.v5i1.1908

Abstract

This research aims to analyze the implementation of digital-based marketing strategies in increasing the interest of potential donors at the Bilyatimi Orphanage in Surabaya. With the increasing development of technology and the use of social media, orphanages face challenges in attracting the attention and interest of potential donors, especially in the current digital era. This research uses a qualitative approach with descriptive methods to understand how digital marketing strategies seek to increase donor participation. Data was collected through interviews, observation and documentation. The research results show that digital marketing at Bilyatimi Surabaya Orphanage via instagram, tiktok, whatsapp, youtube and website can effectively show a positive impact in increasing potential donations received. By utilizing this digital platform, orphanages can attract the attention of donors. These findings provide an understanding of the use of digital marketing strategies in the context of social institutions, especially orphanages, which have their own characteristics.
Analisis Sistem Pelayanan Umrah dalam Meningkatkan Kepuasan Jemaah (Studi Kasus PT. Nur Hamdalah Travel) Erta Pramita
Jurnal Manajemen Dakwah Vol. 3 No. 2 (2025): Jurnal Manajemen Dakwah
Publisher : Program Studi Manajemen Dakwah Fakultas Ushuluddin Dan Dakwah Uin Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/jmd.v3i2.13337

Abstract

Umrah service is an important aspect that determines the quality of the worship experience and increases the satisfaction of the congregation. This study aims to analyze the effectiveness of the Umrah service system in an effort to increase the satisfaction of the congregation. This study uses a qualitative approach with descriptive methods. Data collection techniques include observation, interviews, and documentation. The results of the study indicate that Nur Hamdalah Travel's service is considered effective because it is supported by Having professional employees and guides (muthawwif); Adequate facilities and infrastructure support the smooth running of each service process; Responsive service, and alert in handling the needs of the congregation; Responsible for overseeing each service process from beginning to end; and Providing clear and transparent information to the congregation. Thus, this study contributes to enriching the understanding of the factors that influence the satisfaction of Umrah pilgrims and becomes a reference for Umrah travel organizers to develop more effective services that are oriented towards the comfort of the congregation.
Co-Authors Aulia Farah Tsania Amin, Nada Diah Asmawardani, Elfira Ilham, Moh. Muhammad Ismail Syahrengga Putra, Alvine