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All Journal Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis Jurnal Ilmiah Manajemen Dan Kewirausahaan
Siska Hadiyanti
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Online Customer Review dan Customer Satisfaction terhadap Repurchase Intention pada Produk Fashion Erigo di Shopee Siska Hadiyanti; Ninggar Agustina Cindya Putri; Elan Rusnendar; Andriya Risdwiyanto; Okta Eka Putra
Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis Vol. 2 No. 1 (2025): Juni : Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/prosemnasimkb.v2i1.196

Abstract

This study examines the influence of online customer reviews and customer satisfaction on repurchase intention for Erigo fashion products sold on Shopee. The research is motivated by the rapid growth of local fashion sales on e-commerce platforms, yet the Erigo brand shows relatively low repurchase intention despite receiving many positive ratings. This gap between consumer expectations and actual experiences highlights the importance of satisfaction in driving loyalty. The study adopts a quantitative approach with descriptive and verificative methods. The population consists of Shopee consumers who have purchased Erigo products, with purposive sampling applied. A total of 362 valid responses were analyzed after outlier removal from 385 initial respondents. Descriptive results indicate that online customer reviews are categorized as very high (4.40), customer satisfaction as high (4.08), and repurchase intention as good (3.95). The findings show that online customer reviews contribute 47.70%, customer satisfaction 57.10%, and both variables jointly 59.60% to repurchase intention. Hypothesis testing confirms significant partial and simultaneous effects of both predictors on repurchase intention.
Pengaruh Kepercayaan Konsumen dan Harga Produk yang Dimediasi E-WOM terhadap Keputusan Pembelian di Platform Shopee Ninggar Agustina Cindya Putri; Siska Hadiyanti; Andriya Risdwiyanto; Sabilla Saberina
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 3 No. 3 (2024): September: Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v3i3.5847

Abstract

This study explores the extent to which consumer trust and product price shape purchase decisions on the Shopee platform, with electronic word-of-mouth (e-WOM) functioning as an intervening factor. Employing a quantitative approach, the research involved a sample of 75 undergraduate students residing in boarding houses across the Special Region of Yogyakarta, all of whom are active Shopee users. Data were obtained through structured questionnaires and processed using Structural Equation Modeling (SEM) with the Partial Least Square (PLS) technique through SmartPLS version 4. The findings demonstrate that consumer trust and product price exert a significant and positive influence on purchase decisions, both in direct pathways and through the mediating role of e-WOM. This suggests that online reviews, shared experiences, and user-generated recommendations play a pivotal role in shaping consumers’ perceptions and motivating their final choices. The study emphasizes that trust in sellers, perceived price fairness, and the credibility of digital word-of-mouth collectively strengthen consumers’ confidence before making a purchase. These results offer meaningful implications for e-commerce platforms seeking to optimize customer engagement strategies, while also providing consumers with insights into factors that can guide more deliberate and informed buying decisions.
Co-Authors Andriya Risdwiyanto Elan Rusnendar Ninggar Agustina Cindya Putri Putra, Okta Eka Saberina, Sabilla