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All Journal EKONOMIS : Journal of Economics and Business Prima Abdika: Jurnal Pengabdian Masyarakat
Satrio, Bayu
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Arts Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Pelatihan Manajemen Green Marketing dan Peningkatan Kualitas Kemasan Produk UMKM Kabupaten Bogor Hasanudin, Hasanudin; Nurhasan, Nurhasan; Muyasar, Rizky; Satrio, Bayu; Sucipto, Acip
Prima Abdika: Jurnal Pengabdian Masyarakat Vol. 5 No. 4 (2025): Volume 5 Nomor 4 Tahun 2025 (Desember 2025)
Publisher : Program Studi Pendidikan Guru Sekolah Dasar Universitas Flores Ende

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37478/abdika.v5i4.6865

Abstract

The Turmeric and Asem Herbal Home Industry is a pioneering MSME by housewives in RW.007 Cikeas Udik, Bogor Regency, and still faces several obstacles, including the still simple equipment used in production, the packaging used is still simple and in its marketing activities it has not implemented green economy-based marketing (green marketing). The purpose of this community service is to increase the productivity and marketing of the turmeric and asem herbal MSME, encouraging MSME actors to increase business productivity, creativity, innovation and entrepreneurial spirit in order to develop their business. The method of implementing the community service is the presentation of training materials that begins with a pre-test followed by a lecture on the material by the community service team and a question and answer discussion, closing with a post-test to determine the final abilities of the training participants. The results of this activity can increase the productivity and marketing of MSMEs turmeric and tamarind herbal medicine, encouraging MSMEs to increase business productivity, creativity, innovation and entrepreneurial spirit in order to develop their businesses. The output targets to be achieved The output targets to be achieved are improving management skills, improving the ability to design marketing strategies, publishing articles in reputable journals, IPR, posters and audio-visual works. In this activity, the Community Service Team distributed technology grants to partners from the Ministry of Education and Science and Technology through LLDIKTI 4 in the form of a spice or flour grinding machine. It is hoped that this program can increase the productivity, creativity, innovation and enthusiasm of MSME entrepreneurs and subsequently there will be several times of mentoring from the PKM team to ensure the sustainability of this activity.
Efektivitas Green Marketing, Kualitas Produk dan Kualitas Kemasan Berbasis Ekonomi Hijau terhadap Sustainability Bisnis UMKM Ritel Hasanudin, Hasanudin; Baharsyah, Syamsudin; Satrio, Bayu
Ekonomis: Journal of Economics and Business Vol 10, No 1 (2026): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v10i1.2706

Abstract

The purpose of this study was to analyze the influence of green marketing, product quality, and green economy-based packaging quality on the sustainability of retail MSMEs in Bogor Regency. This study adopted a quantitative method with an associative approach. Respondents in this study were 50 retail MSME entrepreneurs with predetermined criteria. The results showed that simultaneously there was a significant influence between the variables of green marketing, product quality, and packaging quality, which had a positive and significant effect on the sustainability variable of MSME businesses. However, partially only the green marketing variable did not affect the sustainability of retail MSME businesses in Cikeas Udik, Bogor Regency.
Co-Authors Baharsyah, Syamsudin Hasanudin Hasanudin Muyasar, Rizky Nurhasan Nurhasan, Nurhasan Sucipto, Acip