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All Journal Jurnal Manajemen Bisnis, Akuntansi dan Keuangan
Vida Maria Ulfa
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Decision Sciences, Operations Research & Management

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Implementation of Digital Transformation in Meatball MSMEs Malang City Yogi Dwi Lestari; Yhadi Firdiansyah; Vida Maria Ulfa
Jurnal Manajemen Bisnis, Akuntansi dan Keuangan Vol. 3 No. 1 (2024): May 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jambak.v3i1.9176

Abstract

Digital transformation has become an urgent need for Micro, Small and Medium Enterprises (MSMEs) in the food and beverage sector, including meatball MSMEs in Malang City. This article discusses the level of digitalization of meatball MSMEs, factors influencing the adoption of digital technology, as well as the challenges and opportunities faced in the digital transformation process. By focusing on digital literacy, use of e-commerce, social media and delivery applications, this research provides an in-depth understanding of the actual conditions of digital transformation in meatball culinary MSMEs. This research provides an impact on the importance of digital transformation as a crucial step for Bakso MSMEs to remain relevant and competitive in the digital era.
Co-Authors Yhadi Firdiansyah Yogi Dwi Lestari