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All Journal Media Bina Ilmiah Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Deni Marsha
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Humanities Economics, Econometrics & Finance Social Sciences Other

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Journal : Media Bina Ilmiah

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PENGARUH RELATIONSHIP MARKETING TERHADAP LOYALITAS PENGGUNA JASA KURSUS ONLINE “Studi tentang Loyalitas Pengguna Kursus Online pada Nuraz Institute, Tarakan” Deni Marsha
Media Bina Ilmiah Vol. 18 No. 8: Maret 2024
Publisher : LPSDI Bina Patria

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33758/mbi.v18i8.753

Abstract

The purpose of this study is to analyze and determine the effect of relationship marketing on user loyalty for online course at the Nuraz Institute, Tarakan. The method used in this research is quantitative with an explanatory approach. The population in the study included all users of the online course at the Nuraz Institute with a saturated sample of 33 respondents. The data analysis technique used is the regression analysis which aims to determine the effect of the relationship marketing variable toward the user loyalty. The results showed that there was an influence of relationship marketing towards user loyalty for online course at the Nuraz Institute. The relatioship marketing has a very strong influence towards customer loyalty. Marketing and user loyalty in the business world play an important role to running a business, especially in the service provider business.
Co-Authors Aswan Aswan karunia, Erick Muh. Irfandy Azis Shalahuddin Shalahuddin Suryaningsih Suryaningsih Syahran Syahran