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All Journal Adzkiya : Jurnal Hukum dan Ekonomi Syariah Dedikasi: Jurnal Pengabdian Masyarakat KONSEP DAN TUJUAN PADA TINJUAN BISNIS SYARIAH
Kurniawati, Mutiara
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Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Budidaya Tanaman Obat Keluarga sebagai Upaya Pemberdayaan Masyarakat di Desa Tanggulangin Dewi Susanti, Liana; Salsabila Azzahra, Nazwa; Ansania, Anggi; Tia Larasati, Erika; Triliyani, Indah; Khoiriyah, Miftahul; Asih, Murni; Kurniawati, Mutiara; Fajar Baharudin Yusuf, Muhammad; Hikmah, Sofiatul; Ilmi, Ulul
DEDIKASI: Jurnal Pengabdian Masyarakat Vol 6 No 2 (2024): Dedikasi: Jurnal Pengabdian Masyarakat, Juli-Desember 2024
Publisher : Pusat Pengabdian Masyarakat LPPM IAIN Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32332/9y0xk656

Abstract

Tanaman Obat Keluarga (TOGA) adalah tanaman berhasiat yang dapat ditanam di lahan pekarangan, ladang, maupun media tanam seperti polybag yang dikelola oleh keluarga. Warga dusun Sukowati sudah mulai memanfaatkan TOGA untuk pengobatan atau bahan tambahan untuk makanan, akan tetapi belum ada satupun warga yang menanam TOGA secara Mandiri. Kegiatan ini bertujuan untuk menyediakan TOGA di lingkungan masyarakat sekitar, meningkatkan pengetahuan dan pemanfaatan TOGA di masyarakat. Kegiatan pengabdian dengan metode PAR ini dilaksanakan di Tanggulangin, Sukowati, Punggur, Lampung Tengah pada tanggal 29 Mei 2024. Kegiatan ini cukup berhasil karena telah tersedia tanaman TOGA di beberapa halaman warga, dan adanya peningkatan pengetahuan mengenai jenis tanaman TOGA dan tata cara penanaman dan pemanfaatannya.
Dari Direct Selling ke Digital Branding: Strategi Pemasaran UMKM “ Bakpia Oma Dian” di Era Digital Dewi, Liana; Susanti, Liana Dewi; Ilmi, Ulul; Yusuf, M Fajar Baharudin; Kurniawati, Mutiara; Asih, Murni
Adzkiya : Jurnal Hukum dan Ekonomi Syariah Vol 13 No 1 (2025): Adzkiya: Jurnal Hukum dan Ekonomi Syariah
Publisher : Fakultas Ekonomi dan Bisnis Islam Institut Agama Islam Negeri Meto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32332/3mee3s15

Abstract

Marketing plays a crucial role in ensuring business sustainability amid increasingly intense competition. This study aims to analyze the marketing strategy transformation from direct selling to digital branding at the MSME Bakpia Oma Dian located in Tanggulangin Village, Punggur District. The research employs a Participatory Action Research (PAR) approach, which integrates the research process with social transformation through three main strategies: collective commitment with the community, the involvement of local leaders, and the establishment of community-based institutions. The findings reveal that the digital branding strategies implemented include improving product quality, innovating flavors and packaging, setting affordable prices, choosing strategic business locations, and promoting products through social media platforms such as WhatsApp, Facebook, and Instagram. This transformation has successfully enhanced competitiveness and strengthened the brand image of Bakpia Oma Dian in the digital era. Keywords: Direct Selling, Digital Branding, Marketing Strategy, MSME, Digital Era.
Dari Direct Selling ke Digital Branding: Strategi Pemasaran UMKM “ Bakpia Oma Dian” di Era Digital Dewi, Liana; Susanti, Liana Dewi; Ilmi, Ulul; Yusuf, M Fajar Baharudin; Kurniawati, Mutiara; Asih, Murni
Adzkiya : Jurnal Hukum dan Ekonomi Syariah Vol 13 No 1 (2025): Adzkiya: Jurnal Hukum dan Ekonomi Syariah
Publisher : Fakultas Ekonomi dan Bisnis Islam Institut Agama Islam Negeri Meto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32332/3mee3s15

Abstract

Marketing plays a crucial role in ensuring business sustainability amid increasingly intense competition. This study aims to analyze the marketing strategy transformation from direct selling to digital branding at the MSME Bakpia Oma Dian located in Tanggulangin Village, Punggur District. The research employs a Participatory Action Research (PAR) approach, which integrates the research process with social transformation through three main strategies: collective commitment with the community, the involvement of local leaders, and the establishment of community-based institutions. The findings reveal that the digital branding strategies implemented include improving product quality, innovating flavors and packaging, setting affordable prices, choosing strategic business locations, and promoting products through social media platforms such as WhatsApp, Facebook, and Instagram. This transformation has successfully enhanced competitiveness and strengthened the brand image of Bakpia Oma Dian in the digital era. Keywords: Direct Selling, Digital Branding, Marketing Strategy, MSME, Digital Era.
Co-Authors Ansania, Anggi Dewi Susanti, Liana Fajar Baharudin Yusuf, Muhammad Hikmah, Sofiatul Ilmi, Ulul Khoiriyah, Miftahul Liana Dewi Murni asih Salsabila Azzahra, Nazwa Susanti, Liana Dewi Tia Larasati, Erika Triliyani, Indah Yusuf, M Fajar Baharudin