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All Journal Briliant: Jurnal Riset dan Konseptual
Sedyati, Retna Ngesti Sedyati
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Civil Engineering, Building, Construction & Architecture Computer Science & IT Education

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Business Innovation for Micro, Small and Medium Enterprises in Jember Kantun, Sri; Sedyati, Retna Ngesti Sedyati; Tiara, Tiara; Mujib, Muhammad Asyroful; Triyanto, Jefri Rieski; Sukidin, Sukidin; Widayani, Anna
BRILIANT: Jurnal Riset dan Konseptual Vol 7 No 3 (2022): Volume 7 Nomor 3, Agustus 2022
Publisher : Universitas Nahdlatul Ulama Blitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (300.641 KB) | DOI: 10.28926/briliant.v7i3.1020

Abstract

Along with the rapid development of MSMEs, it requires business actors to innovate. Innovating is carried out according to the needs and tastes of today's consumers. Hundreds of MSMEs in Jember can still survive running their businesses during the Covid-19 pandemic, so they should be used as examples of best practices for other MSMEs in Indonesia. One of the products that are currently superior is souvenirs from Jember Regency. This study aims to identify and examine business innovations carried out by the souvenir center of Jember Regency.
Co-Authors Jefri Rieski Triyanto Mujib, Muhammad Asyroful S Sukidin Sri Kantun Tiara, Tiara Widayani, Anna