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All Journal An Nafah: Jurnal Pengabdian Masyarakat
Fathurrohman, Robby
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Pendampingan UMKM Dalam Analisa Potensi Pengembangan UMKM Melalui Digitalisasi Produk UMKM di Desa Plancungan, Slahung, Ponorogo, Jawa Timur Sup, Devid Frastiawan Amir; Bin Lahuri, Setiawan; Kamaluddin, Imam; Umam, Khoirul; Mahfudz, Akhmad Affandi; Fathurrohman, Robby; Abdurrahman , Hujjatul Islam Musthafa; Izzatullah, Faiz; Hakim, Wildan; Ramadhan, Naufal Azmi; Setiaji, Izzuddien; Munir, Muhammad Hadi Wijaya; Jafar, Abdul; Ramadhan, Excel Abu; Choir, Muhammad Iqbal; Al Maskuri, M. Mava Saputra
An Naf'ah: Jurnal Pengabdian Masyarakat Vol. 3 No. 2 (2025): Agustus
Publisher : Lembaga Penelitian, Penerbitan dan pengabdian kepada masyarakat (LP3M) STIT Al-Urwatul Wutsqo Jombang.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54437/annafah.v3i2.2047

Abstract

Plancungan village, a small village in Indonesia, has experienced various challenges in developing its Micro, Small, and Medium Enterprises (MSMEs). This article discusses the assistance of digitalization of MSMEs products in Plancungan village which is carried out with the aim of increasing competitiveness and market access for MSMEs. The MSMEs products selected are melons, herbal medicine, tempe, crackers, and pottery. This assistance uses training methods for the use of digital technology, website creation and management, and marketing strategies through social media. The results of this assistance show that MSMEs in Plancungan village have experienced increased sales and wider market exposure. In addition, this digitalization assistance also helps MSMEs to be more adaptive to increasingly dynamic market changes. The recommendation that can be given is to continue to develop digital skills and increase cooperation with related parties in order to expand market reach. With the ongoing collaboration and innovation efforts, it is hoped that MSMEs Plancungan village can continue to grow and become one example of success in facing this digital era, and can be an inspiration for other MSMEs to continue to adapt and develop amidst the increasingly tight competition in this digital era. With the increasing development of technology and digitalization, MSMEs Plancungan village is expected to be able to take advantage of existing opportunities to continue to grow and compete in the global market.
Co-Authors Abdurrahman , Hujjatul Islam Musthafa Akhmad Affandi Mahfudz Al Maskuri, M. Mava Saputra Choir, Muhammad Iqbal Devid Frastiawan Amir Sup Imam Kamaluddin Izzatullah, Faiz Jafar, Abdul Khoirul Umam Munir, Muhammad Hadi Wijaya Ramadhan, Excel Abu Ramadhan, Naufal Azmi Setiaji, Izzuddien Wildan Hakim, Wildan