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All Journal Eklektik : Jurnal Pendidikan Ekonomi dan Kewirausahaan
Rangkuti, Hartati Zuraidah
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Pengaruh Strategi Pemasaran terhadap Kinerja Perusahaan melalui Pemasaran Media Sosial Ernita, Mahdar; Gunawan, Deni; Rangkuti, Hartati Zuraidah; Irawan, Hari; Lestari, Lisa
Eklektik : Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 7, No 1 (2024): Eklektik
Publisher : Universitas Islam Negeri Sultan Syarif Kasim Riau Pekanbaru

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24014/ekl.v7i1.30067

Abstract

The purpose of this study is to determine the influence of marketing strategies on company performance through social media in Indonesia today. By using literature research methods or collecting data from the internet and by using case studies from previous journals. The location of this study is Indonesia. Based on the results of research obtained from three previous studies, it was found that social media marketing has a great influence on company performance
Co-Authors Ernita, Mahdar Gunawan, Deni Hari Irawan, Hari Lisa Lestari