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All Journal Transekonomika : Akuntansi, Bisnis dan Keuangan Jurnal Manajemen Maranatha
Shellen, Shellen
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The Influence of Promotion, E-Wom and Trust on Purchasing Decisions on E-Commerce Lazada in Batam City Shellen, Shellen; Husein, Alice Erni
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 5 No. 2 (2025): March 2025
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v5i2.868

Abstract

The primary objective of this investigation is to examine how promotion, electronic word of mouth (e-WOM), and trust impact buying choices on Lazada e-commerce in Batam City. This quantitative study used a replication approach and statistical methods to analyse primary data obtained from 100 participants through online questionnaires, sampled using non-probability techniques based on specific criteria. Utilising the SPSS application, the data was analysed to determine the impact of the independent variables on the dependent variable. The results indicated that promotion, e-WOM, and trust individually have a favourable and significant effect on buying decisions. Furthermore, these three factors collectively have a notable impact on purchasing decisions on Lazada e-commerce. The outcomes suggest that successful promotional strategies, positive feedback from consumers, and consumer trust are critical factors influencing purchasing decisions on e-commerce platforms. Based on these results, researchers suggest that Lazada increase the frequency of promotional campaigns such as Harbolnas or flash sales, provide incentives for consumers to leave product reviews, and strengthen consumer trust through guarantees of product authenticity and transparency of payment security systems. This strategy is expected to strengthen consumer trust and increase purchasing decisions on the Lazada platform.
Faktor pembentuk niat perilaku penggunaan dompet digital pada aplikasi marketplace Shellen, Shellen; Ardhanari, Margaretha; Agung, Deatri Arumsari
Jurnal Manajemen Maranatha Vol 23 No 1 (2023): Jurnal Manajemen Maranatha
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v23i1.7666

Abstract

Peoples preferences for shopping online and paying with digital wallets have shifted since the COVID-19 pandemic. Nonetheless, there is still inadequate research focusing on the use of digital wallets in shopping transactions on Indonesian marketplace platforms. The purpose of this study is to investigate and assess the impact of performance expectancy, effort expectancy, self-efficacy, social influence, attitudes, and perceived behavioral control on behavioral intentions in Indonesians who use digital wallets. This is a quantitative study that employs purposive sampling approaches to determine respondents. Data was collected by the distribution of online questionnaires to a total of 170 respondents. The PLS-SEM (Partial Least Square - Structural Equation Modeling) data analysis technique was employed in this study, along with Smart-PLS software. Hypothesis testing results reveal that performance and effort expectancies influence attitudes. Furthermore, it has been demonstrated that self-efficacy influences perceived behavioral control. Attitudes and perceived behavioral control have also been proven to influence behavioral intentions positively. The managerial implications of this research center on the strategy of marketplace platforms in increasing the use of digital wallets in Indonesia. The novelty of this research can be found in the role of self-efficacy, perceived behavioral control, and social influence on behavioral intentions, which has not been widely studied in Indonesia. This research also focuses on using digital wallets in Indonesia, which represents a wide opportunity for online retailers.
The Influence of Promotion, E-Wom and Trust on Purchasing Decisions on E-Commerce Lazada in Batam City Shellen, Shellen; Husein, Alice Erni
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 5 No. 2 (2025): March 2025
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v5i2.868

Abstract

The primary objective of this investigation is to examine how promotion, electronic word of mouth (e-WOM), and trust impact buying choices on Lazada e-commerce in Batam City. This quantitative study used a replication approach and statistical methods to analyse primary data obtained from 100 participants through online questionnaires, sampled using non-probability techniques based on specific criteria. Utilising the SPSS application, the data was analysed to determine the impact of the independent variables on the dependent variable. The results indicated that promotion, e-WOM, and trust individually have a favourable and significant effect on buying decisions. Furthermore, these three factors collectively have a notable impact on purchasing decisions on Lazada e-commerce. The outcomes suggest that successful promotional strategies, positive feedback from consumers, and consumer trust are critical factors influencing purchasing decisions on e-commerce platforms. Based on these results, researchers suggest that Lazada increase the frequency of promotional campaigns such as Harbolnas or flash sales, provide incentives for consumers to leave product reviews, and strengthen consumer trust through guarantees of product authenticity and transparency of payment security systems. This strategy is expected to strengthen consumer trust and increase purchasing decisions on the Lazada platform.
Co-Authors Deatri Arumsari Agung Husein, Alice Erni Margaretha Ardhanari