Article Per Year (5 Year)
p-Index From 2020 - 2025
1.434
P-Index
This Author published in this journals
All Journal Journal Of Management Science (JMAS) Dinasti International Journal of Education Management and Social Science Transekonomika : Akuntansi, Bisnis dan Keuangan Innovative: Journal Of Social Science Research MARAS : Jurnal Penelitian Multidisplin SCIENTIA JOURNAL : Jurnal Ilmiah Mahasiswa
Husein, Alice Erni
Unknown Affiliation
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Public Health Other

Published : 9 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 9 Documents
Search

 1 
Studi Kelayakan Bisnis Usaha Bakpao Fazura, Aurora; Husein, Alice Erni
MARAS : Jurnal Penelitian Multidisiplin Vol. 2 No. 3 (2024): MARAS : Jurnal Penelitian Multidisiplin, September 2024
Publisher : Lumbung Pare Cendekia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60126/maras.v2i3.365

Abstract

Peningkatan minat terhadap makanan tradisional belakangan ini telah memicu lahirnya berbagai inovasi kuliner yang menggabungkan tradisi dengan sentuhan modern. Bakpao, makanan asli negara Tiongkok ini telah merambah budaya kuliner Indonesia, juga mengalami lonjakan popularitas. Artikel ini membahas potensi pasar bakpao yang mengusung konsep sehat tanpa bahan pengawet, sebagai respons terhadap permintaan konsumen akan produk yang lebih alami dan bergizi. Melalui analisis SWOT dan evaluasi kelayakan usaha, penulis merancang strategi untuk menghadapi tantangan biaya produksi dan persaingan pasar yang ketat, serta memanfaatkan peluang dari sudut pandang pertumbuhan pasar dan inovasi produk. Melalui analisis SWOT, kekuatan seperti produk unik dan rasa yang berbeda, serta peluang dari tumbuhnya pasar bakpao dapat dimanfaatkan untuk mengatasi tantangan seperti biaya produksi dan kompetisi pasar yang ketat. Dimensi Kelayakan Usaha evaluasi secara menyeluruh terhadap kelayakan pasar, teknis, keuangan, operasional, hukum, dan lingkungan sosial budaya menjadi langkah penting dalam membangun fondasi yang solid bagi bisnis bakpao.
Pengaruh Kualitas Produk, Citra Merek dan Desain Produk Terhadap Keputusan Pembelian Produk Fladeo di Kota Batam Putri, Putri; Husein, Alice Erni
Innovative: Journal Of Social Science Research Vol. 5 No. 1 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i1.17648

Abstract

Pengkajian ini berfokus untuk mengkaji Impak kualitas produk, citra merek, serta desain produk terhadap proses keputusan pembelian komoditas Fladeo yang dilakukan oleh konsumen di Kota Batam. Penelitian ini melibatkan populasi konsumen alas kaki Fladeo yang berdomisili di Kota Batam, sementara partisipan yang diambil berjumlah 100 responden dengan metode Purposive Sampling. Proses analisis data dalam penelitian ini mencakup uji keabsahan dan konsistensi, uji asumsi dasar, pengujian hipotesis, serta regresi linear berganda. Pengolahan data dilakukan dengan bantuan SPSS versi 30.0. Temuan dari pengkajian menjelaskan bahwa kualitas produk dan citra merek tidak memberikan dampak signifikan terhadap keputusan pembelian apabila dianalisis secara terpisah. Desain produk secara individual berpengaruh signifikan terhadap keputusan pembelian. Uji F menunjukkan bahwa kualitas produk, citra merek, dan desain produk bersama-sama memberikan kontribusi signifikan terhadap keputusan pembelian Fladeo di Batam, dengan kontribusi 62,6%, sementara 37,4% dipengaruhi oleh faktor yang tidak disebutkan Kata Kunci: Kualitas Produk, Citra Merek, Desain Produk, Keputusan Pembelian
PENGARUH BRAND AWARENESS, BRAND ASSOCIATION DAN BRAND LOYALTY SHOPEE TERHADAP KEPUTUSAN PEMBELIAN DI KOTA BATAM: PENGARUH BRAND AWARENESS, BRAND ASSOCIATION DAN BRAND LOYALTY SHOPEE TERHADAP KEPUTUSAN PEMBELIAN DI KOTA BATAM Wati, Riana; Husein, Alice Erni
SCIENTIA JOURNAL Vol 7 No 2 (2025): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v7i2.9560

Abstract

Shopping through electronic commerce is one of the new methods that are growing rapidly in the current era. Many e-commerce companies provide similar services because e-commerce has an important role in building strong brand equity in the eyes of consumers and displaying the value of the products or services offered. The purpose of this research is to analyse the effect of Shopee brand equity on consumer purchasing decisions in Batam City. This research study uses a quantitative approach. The data testing methods used in this research study are validity test, reliability test, classical assumption test, multiple linear regression test, determination coefficient test, and hypothesis testing. The data was obtained through distributing structured questionnaires online to 111 respondents representing various age segments, gender, and region of residence. The results of this study indicate that brand awareness, brand association and brand loyalty have a significant effect on consumer purchasing decisions. The coefficient of determination test results show that brand awareness, brand association and brand loyalty have a significant effect on purchasing decisions by 81.2% while the rest is influenced by other variables not examined in this study. Keywords: Brand Awareness; Brand Association; Brand Loyalty; Purchasing Decision
PENGARUH DISIPLIN KERJA, BUDAYA ORGANISASI DAN INSENTIF TERHADAP KINERJA KARYAWAN DI PT LIXICON INDONESIA Novelina, Novelina Stephani; Husein, Alice Erni
SCIENTIA JOURNAL Vol 7 No 2 (2025): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v7i2.9591

Abstract

This Study aims to examine the impact of work discipline, organizational culture, and incentives on employee perfomance at PT. Lixicon Indonesia, A Contracting company based in Batam City, Riau Islands, Indonesia. Employee perfomance plays a cricital role in ensuring organizational success, particulary in competitive industries. The research adopts a quantitative approach, utilizing surveys distributed to employees across various departments at PT. Lixicon Indonesia. The data is analyzed using multiple regression analysis to determine the individual and collective effects of work discipline, organizational culture, and incentives on employee perfomance with the help of SPSS 29 software. The findings reveal that work discipline significantly enhances employee performance by fostering a sense of responsibility and adherence to company policies, contributing 24.7% to performance improvement. Organizational culture also plays a pivotal role, significantly boosts motivation and productivity, accounting for 42.6% of the performance increase.  Additionally, incentives, both financial and non-financial, are found to act as strong motivators that boost performance when aligned with employees' expectations and company goals, contributing 57.8%.  Simultaneously, these three variables contributed 84.8% to the improvement of employee performance at PT. Lixicon Indonesia, while the remaining 15.2% was influenced by other factors outside this study. The study concludes that three factors collectively contribute to optimizing employee perfomance and recommends strategies for improving their implementation at PT. Lixicon Indonesia.
Integrating Play Therapy into Early Childhood Education Management: An Inclusive Strategy for Psychosocial Intervention in School Settings Husein, Alice Erni; Pratiwi, Mariska Putri; Situmorang, Zakarias
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 6 (2025): Dinasti International Journal of Education Management and Social Science (Augus
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i6.5042

Abstract

This study explores the strategic integration of play therapy within early childhood education management as a means to promote inclusive education and holistic child development. Drawing on a qualitative secondary data analysis of policy documents, academic literature, and theoretical models, the research identifies key frameworks, challenges, and sustainable strategies for embedding therapeutic interventions in school systems. Findings suggest that play therapy contributes significantly to emotional regulation, social inclusion, trauma recovery, and individualized learning—core components of equitable education. However, the institutionalization of play therapy faces various barriers, including policy gaps, resource limitations, staff training deficits, and cultural stigma surrounding mental health. The paper concludes with a set of actionable recommendations for educational leaders and policymakers to build systemic readiness and long-term sustainability through cross-sectoral collaboration, curriculum alignment, and inclusive leadership practices.
The Influence of Brand Equity, Product Quality, and Customer Satisfaction on Repurchase Intention of Scarlett Skincare in Batam City Simarmata, Rona Natalia; Husein, Alice Erni
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 5 No. 1 (2025): January 2025
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v5i1.845

Abstract

Due to air pollution and also the trend of the global skincare industry which has been experiencing rapid growth in recent years, this has increased the demand for skincare products that focus on skin protection in Batam City. The evaluation of a customer's intention to repurchase a product can be determined by two key factors. One of the crucial factors for customers when deciding to repurchase is the quality of the product. Despite this, some users have reported issues with Scarlett products, such as skin irritation, breakouts, and ineffective results like brightening or moisturising. The main goal of the researcher is to examine how independent variables like brand equity, product quality, and customer satisfaction impact the likelihood of a customer repurchasing a product. The research approach utilised in this study is quantitative. There are two types of variables involved in this investigation - independent variables (brand equity, product quality, and customer satisfaction) and a dependent variable known as repurchase interest. The findings from this study indicate that brand equity, product quality, and customer satisfaction play a significant role in influencing the interest in repurchasing Scarlett skincare products in Batam City. Brand equity and product quality contribute to customer loyalty, while customer satisfaction promotes repeat purchases.
The Influence of Promotion, E-Wom and Trust on Purchasing Decisions on E-Commerce Lazada in Batam City Shellen, Shellen; Husein, Alice Erni
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 5 No. 2 (2025): March 2025
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v5i2.868

Abstract

The primary objective of this investigation is to examine how promotion, electronic word of mouth (e-WOM), and trust impact buying choices on Lazada e-commerce in Batam City. This quantitative study used a replication approach and statistical methods to analyse primary data obtained from 100 participants through online questionnaires, sampled using non-probability techniques based on specific criteria. Utilising the SPSS application, the data was analysed to determine the impact of the independent variables on the dependent variable. The results indicated that promotion, e-WOM, and trust individually have a favourable and significant effect on buying decisions. Furthermore, these three factors collectively have a notable impact on purchasing decisions on Lazada e-commerce. The outcomes suggest that successful promotional strategies, positive feedback from consumers, and consumer trust are critical factors influencing purchasing decisions on e-commerce platforms. Based on these results, researchers suggest that Lazada increase the frequency of promotional campaigns such as Harbolnas or flash sales, provide incentives for consumers to leave product reviews, and strengthen consumer trust through guarantees of product authenticity and transparency of payment security systems. This strategy is expected to strengthen consumer trust and increase purchasing decisions on the Lazada platform.
Business feasibility analysis (UMKM) kripang products (kripik pangsit) with strategy e-commerce marketing among students Ng, Hana; Husein, Alice Erni; Wiryanto, Ricky
Junal Ilmu Manajemen Vol 7 No 3 (2024): July: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v7i3.524

Abstract

This research aims to evaluate the feasibility of the kripang product business from market, financial, environmental & socio-cultural, operational, legal and technical aspects that are relevant for starting this business. The methodology used in this research includes descriptive analysis to identify the market potential for kripang products among students as well as SWOT analysis to assess strengths, weaknesses, opportunities and threats that may affect this business. The research results show that students are a promising market segment for kripang products, especially if supported by an effective e-commerce marketing strategy. Researched consumer preferences highlight the need for quality, innovative, and easily accessible chipping products online. Financial analysis shows attractive revenue prospects with acceptable profit margins for UMKM business players. The UMKM business for kripang products with an e-commerce marketing approach offers significant opportunities in the student market. Keys to success include a good understanding of market preferences, implementation of appropriate marketing strategies, and careful financial management.
Analysis of potential and direct sales strategies in the textile sector in the digital era Wiryanto, Ricky; Husein, Alice Erni; Ng, Hana
Junal Ilmu Manajemen Vol 7 No 3 (2024): July: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v7i3.525

Abstract

In today's digital era, technology has drastically changed the way we interact, shop and conduct business. One increasingly popular phenomenon is live selling, where sellers showcase and sell their products directly via digital platforms with real-time interaction with buyers. This study aims to analyze the potential and direct sales strategies for textile products in the context of digital markets. Using qualitative research methods, data was collected through interviews with industry players, online observations, and relevant literature studies.
Co-Authors Fazura, Aurora Ng, Hana Novelina, Novelina Stephani Pratiwi, Mariska Putri Putri Putri, Putri Shellen, Shellen Simarmata, Rona Natalia Wati, Riana Wiryanto, Ricky Zakarias Situmorang