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All Journal Business Preneur : Jurnal Ilmu Administrasi Bisnis Innovative: Journal Of Social Science Research
Thoharudin, Kayis
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Analisis Pengaruh Pemanfaatan Marketplace Ecomerce Terhadap Kinerja Penjualan Produk Lokal Thoharudin, Kayis; Afifah, Luthfiana; Kusumastuti, Anggit Dyah
Innovative: Journal Of Social Science Research Vol. 4 No. 5 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i5.12918

Abstract

The developments in technology and information that have occurred have had the impact of changes, one of which is in marketing strategies which can provide business opportunities for business actors, one of which is local brands. This research aims to analyze the influence of ecommerce on sales of local products. The research method used is literature review. One of the local brands that has changed its marketing strategy is Aerostreet, which is a local shoe manufacturer at affordable prices that can be enjoyed by all groups. The results of offline sales carried out by Aerostreet were less than optimal, this is what encouraged Aerostreet to market its products online via the Shopee platform, this made the sales volume of Aerostreet shoes increase accompanied by an optimal strategy. Not only sold domestically but also abroad.
ANALISIS SWOT DALAM STRATEGI PEMASARAN PADA USAHA JASA DEKORASI PERNIKAHAHAN KAYIS DECORATION Thoharudin, Kayis; Mutiasari, Annisa Indah; Cahyani, Rusnandari Retno
Business Preneur: Jurnal Ilmu Administrasi Bisnis Vol. 8 No. 1 (2026): Vol. 8 No. 1 Maret 2026
Publisher : Program Studi Ilmu Administrasi Bisnis FISIP UNPAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/bp.v8i1.30851

Abstract

This study aims to analyze the marketing strategy of the wedding decoration service business “Kayis Decoration” using a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis approach. Kayis Decoration is a business engaged in event decoration services, particularly weddings, established in 2020 in Klaten, Central Java. Amid growing competition in the decoration industry, marketing strategy is a crucial element that must be carefully and effectively designed. SWOT analysis is applied to identify internal factors (strengths and weaknesses) and external factors (opportunities and threats) that influence the business operation. The findings reveal that Kayis Decoration has strengths in flexible services, competitive pricing, and high-quality decorations. However, several weaknesses were identified, including the absence of a dedicated warehouse, lack of promotion, and unstructured financial recording. Business opportunities remain promising due to market demand and evolving trends, although challenges such as strong competition and consumer bargaining power must be anticipated. Based on the analysis, strategies were formulated such as strengthening digital promotion, improving service quality, developing partnerships, and enhancing internal management. These strategies are expected to support Kayis Decoration in becoming a professional, competitive, and sustainable decoration service provider.
Co-Authors Afifah, Luthfiana Kusumastuti, Anggit Dyah Mutiasari, Annisa Indah Rusnandari Retno Cahyani