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All Journal JURNAL LENTERA BISNIS Innovative: Journal Of Social Science Research
Djami Rane, Melvin Krisdiana
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Humanities Computer Science & IT Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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The Effect Of Ceo Popularity On Firm Performance With Free Cash Flow As A Moderating Variable Nasrudin, Nasrudin; Utami, Eva Yuniarti; Apriadi, Deni; Harahap, Irwan Musriza; Djami Rane, Melvin Krisdiana; Berutu, Edi Putra
Innovative: Journal Of Social Science Research Vol. 4 No. 4 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i4.14490

Abstract

This research is a quantitative study with an explanatory approach, namely an approach that supports previous research as the main reference for building a foundation for the research being carried out. The data used in this study are secondary data that researchers obtained from credible sources such as the Indonesia Stock Exchange from 2013 to 2023. The data were analyzed using the smart PLS 4.0 analysis tool. The result in this article show that the CEO Popularity variable can have a positive relationship direction and a significant influence on Company Performance because the P-Values ​​are positive and below the significance level of 0.05, namely 0.009. This is because a polished CEO can make negotiations easier, the company profile is increasingly well-known, and ultimately can improve Company Performance. These results are in line with research. In the next row, it can be concluded that the Free Cash Flow variable can moderate the influence of the CEO Popularity variable on Company Performance because the P-Values ​​are positive and below the significance level of 0.05, namely 0.000, which is more significant than direct testing of 0.09. Thus, it can be concluded that the first and second hypotheses in this article can be proven and accepted.
PENGARUH E-WOM DAN INFLUENCER TERHADAP KEPUTUSAN PEMBELIAN DENGAN BRAND TRUST SEBAGAI VARIABEL MODERASI Djami Rane, Melvin Krisdiana; T.A.Ledo, Diani.; Yeni, Yeni; Ramdhani, Miftah Faiz Ali; Husen, Syamsier
JURNAL LENTERA BISNIS Vol. 14 No. 3 (2025): JURNAL LENTERA BISNIS, SEPTEMBER 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i3.1962

Abstract

This study aims to determine the influence of E-WOM and influencers on purchasing decisions with brand trust as a moderating variable. This study uses a quantitative method, and data are collected through questionnaires and literature studies. The study population includes 150 consumers, with sample selection based on specific criteria. Data analysis involves a series of tests, including validity tests, reliability tests, descriptive statistical tests, and classical assumption tests. Hypotheses are tested using multiple linear regression analysis and Moderated Regression Analysis (MRA) to understand the role of moderating variables. The results of this study indicate that Partially, E-WOM has a significant effect on purchasing decisions. Influencers have a significant effect on purchasing decisions. Simultaneously, E-WOM and influencers have a significant effect on purchasing decisions. Brand trust negatively and significantly moderates the influence of influencers on purchasing decisions. Brand trust negatively and significantly moderates the influence of E-WOM on purchasing decisions.
Co-Authors Berutu, Edi Putra Deni Apriadi Harahap, Irwan Musriza Husen, Syamsier Nasrudin Ramdhani, Miftah Faiz Ali T.A.Ledo, Diani. Utami, Eva Yuniarti Yeni Yeni