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All Journal JURNAL LENTERA BISNIS PINISI Discretion Review
Ramdhani, Miftah Faiz Ali
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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PENGARUH E-WOM DAN INFLUENCER TERHADAP KEPUTUSAN PEMBELIAN DENGAN BRAND TRUST SEBAGAI VARIABEL MODERASI Djami Rane, Melvin Krisdiana; T.A.Ledo, Diani.; Yeni, Yeni; Ramdhani, Miftah Faiz Ali; Husen, Syamsier
JURNAL LENTERA BISNIS Vol. 14 No. 3 (2025): JURNAL LENTERA BISNIS, SEPTEMBER 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i3.1962

Abstract

This study aims to determine the influence of E-WOM and influencers on purchasing decisions with brand trust as a moderating variable. This study uses a quantitative method, and data are collected through questionnaires and literature studies. The study population includes 150 consumers, with sample selection based on specific criteria. Data analysis involves a series of tests, including validity tests, reliability tests, descriptive statistical tests, and classical assumption tests. Hypotheses are tested using multiple linear regression analysis and Moderated Regression Analysis (MRA) to understand the role of moderating variables. The results of this study indicate that Partially, E-WOM has a significant effect on purchasing decisions. Influencers have a significant effect on purchasing decisions. Simultaneously, E-WOM and influencers have a significant effect on purchasing decisions. Brand trust negatively and significantly moderates the influence of influencers on purchasing decisions. Brand trust negatively and significantly moderates the influence of E-WOM on purchasing decisions.
Modeling Bureaucratic Simplification to Optimize Service Accessibility in Banten Province during the Industrial Revolution 5.0 Era Firdaus, Siti Aina; Andayani, Nopi; Ramdhani, Miftah Faiz Ali; Oktaviani, Maya; Zein, Femmy Aryanthi
PINISI Discretion Review Volume 9, Issue 1, September 2025
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pdr.v1i1.82557

Abstract

This study aims to analyze and develop a bureaucratic simplification model for processing permits for the use of road sections in the Development Work Area (WKP) I of Banten Province during the era of Industrial Revolution 5.0. The main issue addressed is the complexity of licensing procedures that cause service delays, despite the significant potential for revenue generation. Using a descriptive method with a qualitative approach, data were collected through interviews with 13 companies applying for permits. The analysis is grounded in Max Weber's rational-legal theory, which emphasizes the role of formal rules, hierarchy, and division of labor, while also highlighting the need for greater bureaucratic flexibility. The findings reveal that implementing bureaucratic simplification through full digitalization of licensing, system automation, enhanced human resource capacity, technology- and human-centered services, and GPS- and GIS-based monitoring can improve transparency, efficiency, and accountability. Consequently, this model is expected to enhance the public service system in Banten Province, making it more responsive to the needs of communities and business actors in the era of Industrial Revolution 5.0.
Co-Authors Andayani, Nopi Djami Rane, Melvin Krisdiana Firdaus, Siti Aina Husen, Syamsier Oktaviani, Maya T.A.Ledo, Diani. Yeni Yeni Zein, Femmy Aryanthi