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The Influence of Digital Technology in the Transformation of Sociocultural Communication Hawarini, Nopriyanti; Syobah, Sy. Nurul; Wijaya, Ida Suryani; Effendi, Ruslan; Beta, A. Rivai
Innovative: Journal Of Social Science Research Vol. 5 No. 3 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i3.18996

Abstract

Digital technology is currently growing and affecting almost all lines of modern human life, including in sociocultural communication. The shift in the use of technology from analog to digital is intended to make everything easier, more practical, faster and more effective. This paper aims to examine what the influence of digital technology is in the transformation of sociocultural communication where this sociocultural tradition includes customs, culture, religion, language, and social strata. The research method chosen is qualitative with literature review data collection to collect data and information that provides an overview of current phenomena in sociocultural communication. This research is expected to provide knowledge about current digital technology products with their positive uses. Researchers also explain the negative effects if digital technology is not utilized wisely.