Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Innovative: Journal Of Social Science Research
Wicaksono, Mahesa Wahyu
Unknown Affiliation
Humanities Computer Science & IT Law, Crime, Criminology & Criminal Justice Public Health Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Strategi Komunikasi Pemasaran Coffee Toffee Madiun dalam Meningkatkan Jumlah Konsumen Wicaksono, Mahesa Wahyu; Widiantari, Maria Magdalena; Sejati, Veny Ari
Innovative: Journal Of Social Science Research Vol. 5 No. 4 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i4.20495

Abstract

In today's modern era, business owners are required to be more astute in promoting and selling their products to compete with their competitors. Furthermore, they must be able to maintain the loyalty of existing customers and reach out to potential customers for business continuity. This study aims to analyze the marketing communication strategy implemented by Coffee Toffee SunCity Madiun to increase the number of customers. The research approach used a qualitative descriptive method and data collection techniques such as interviews, observation, and documentation. The results indicate that Coffee Toffee applies five main elements in its marketing communication strategy based on the Integrated Marketing Communication (IMC) theory. The implementation of this strategy has been quite effective in several months in building brand awareness, attracting new customers, and maintaining customer loyalty. Challenges faced include intense competition in the coffee shop industry. It is hoped that the results of this study can serve as a reference for business owners in developing appropriate and responsive marketing strategies
Co-Authors Maria Magdalena Widiantari Sejati, Veny Ari