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All Journal Jurnal Ilmu Sosial dan Ilmu Politik (JISIP) Jurnal Daya Mas : Media Komunikasi dan Informasi Hasil Pengabdian dan Pemberdayaan Masyarakat Sosial : Jurnal Ilmu-Ilmu Sosial Jurnal Industri Pariwisata Jurnal Riset Manajemen Komunikasi Innovative: Journal Of Social Science Research Indonesian Social Science Review
Sejati, Veny Ari
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Religion Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Pengembangan Rumah Baca di Pedesaan Dengan Fleming Model (VAK) Hariyani, Nunik; Sejati, Veny Ari
JURNAL DAYA-MAS Vol 5, No 2 (2020): DAYA MAS
Publisher : Universitas Merdeka Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33319/dymas.v5i2.47

Abstract

Abstract— The reading garden as a place for learning activities is still quiet of enthusiasts and visitors. In fact, the reading park should be able to become a supporter to increase new literary characters. Taman Baca must support the out-of-school program curriculum. The village reading park must act as a learning tool for the community. The reading garden must be able to be a source of information that provides resources from books and other reading materials. Village reading parks should have reference materials for learning and academic activities. The reading garden must also be a source of entertainment (recreation) that provides recreational reading material to take advantage of leisure time. The activities carried out in the form of socialization and mentoring of learning in Taman Baca Masyarakat (TBM). This program aims to foster reading interest and a love of reading in rural children, thus enriching the learning experience for citizens and adding insight into science and technology. The socialization activities in TBM are about five Basic Principles of Literacy Development and Implementation. While the assistance activities are in the form of applying learning styles with the Fleming Model. Keywords—: TBM; Literacy; Fleming Model.
Analisis Deskriptif Service Marketing Mix Bengkel Roda Dua Suzuki Magetan Sejati, Veny Ari; Hariyani, Nunik
JURNAL SOSIAL : Jurnal Penelitian Ilmu-Ilmu Sosial Vol 19, No 2 (2018): JURNAL SOSIAL
Publisher : Universitas Merdeka Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33319/sos.v19i2.15

Abstract

In general, small-beginner workshops only apply traditional marketing and run as simple as possible. Problems arise as a result of the management of the marketing management of the workshop owner who is unable to answer the demands of the customer, causing loss of customers. The formulation of the problem in this study is how the integrated marketing services of the Suzuki Magetan workshop? this research is expected to be able to develop knowledge in the field of marketing communications, especially integrated marketing services, as well as providing knowledge to business startups to be used as a reference and help increase the number of customers. Customer is an asset that determines the company's growth and development. This type of research is qualitative descriptive, because it examines the integrated service marketing of a service company and uses qualitative descriptive research methods. Data collection techniques are complete participatory observation, unstructured interviews and documentation to obtain supplementary data. The purpose of this research are to improve the ability of researchers in the field of marketing communication, to be a means for researchers to publish the results of research in national scientific journals, initiating research road maps for researchers.
Pengembangan Rumah Baca di Pedesaan Dengan Fleming Model (VAK) Hariyani, Nunik; Sejati, Veny Ari
JURNAL SOSIAL : Jurnal Penelitian Ilmu-Ilmu Sosial Vol 20, No 2 (2019): JURNAL SOSIAL
Publisher : Universitas Merdeka Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33319/sos.v20i2.45

Abstract

The reading garden as a place for learning activities is still quiet of enthusiasts and visitors. In fact, the reading park should be able to become a supporter to increase new literary characters. Taman Baca must support the out-of-school program curriculum. The village reading park must act as a learning tool for the community. The reading garden must be able to be a source of information that provides resources from books and other reading materials. Village reading parks should have reference materials for learning and academic activities. The reading garden must also be a source of entertainment (recreation) that provides recreational reading material to take advantage of leisure time. The activities carried out in the form of socialization and mentoring of learning in Taman Baca Masyarakat (TBM). This program aims to foster reading interest and a love of reading in rural children, thus enriching the learning experience for citizens and adding insight into science and technology. The socialization activities in TBM are about five Basic Principles of Literacy Development and Implementation. While the assistance activities are in the form of applying learning styles with the Fleming Model.
Penelitian Observasi Partisipatif Bentuk Komunikasi Interkultural Pelajar Internasional Embassy English Brighton, United Kingdom Sejati, Veny Ari
JURNAL SOSIAL : Jurnal Penelitian Ilmu-Ilmu Sosial Vol 20, No 1 (2019): JURNAL SOSIAL, Edisi Maret 2019
Publisher : Universitas Merdeka Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33319/sos.v20i1.33

Abstract

Data collection through participatory observation as participant moderate Intercultural communication form learners International Embassy English Brighton focus on verbal and nonverbal behavior, attitudes, or perceptions of people of different cultures and background of science and language. formal verbal communication when information comes from formal sources such as center directors, course queries, student services, counselor, lectures, students in the classroom (one to many) and one to one with face-to-face and brochure tools.  Informal communication occurs when students meet other students such as cafeterias, worship rooms, weekends together, and speak the primary language when meeting students from the same country.International students Embassy English Brighton comes from various non-speaking English countries. These students are generally studying for work purposes and to continue studying in major English-speaking countries such as Australia, America and the United Kingdom.
Analisis Persepsi Perselingkuhan dan Pernikahan setelah Menonton Tayangan Film Drama Series “Layangan Putus” pada Remaja Kabupaten Bojonegoro Wardani, Dina Hesti; Widiantari, Maria Magdalena; Sejati, Veny Ari
Indonesian Social Science Review Vol. 1 No. 1 (2023)
Publisher : Yayasan Lentera Avanya Nagari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61105/issr.v1i1.42

Abstract

The rapid development of information technology can certainly increase the variety of communication media. One form of mass communication to channel various thoughts, ideas, rules so that it can cause a plurality of effects of its screening is called a film. Until finally the movie can lead to a change in mindset in society. Among the movie titles that are considered to influence the audience is the movie Layangan Putus. The purpose of this research is to find out the perception or perspective on marriage and infidelity and its aspects. The method used in this research is descriptive Qualitative research by applying perception theory and George Gerbner's Cultivation theory which analyzes the perception of the audience of the movie Layangan Putus. The results of this study found that the Drama Series Layangan Putus tends to influence the perceptions of teenagers in Bojonegoro. The perceptions that arise dominate negative perceptions for the 12 informants. This perception is supported because of the supporting factors behind it. Pesatnya perkembangan teknologi informasi tentunya dapat menambah variasi media komunikasi. Salah satu bentuk komunikasi massa untuk menyalurkan berbagai pemikiran, ide, aturan sehingga mampu menimbulkan pluralitas efek adanya pemutarannya disebut sebagai Film. Hingga pada akhirnya film dapat mengarah pada perubahan pola pikir pada masyarakat. Diantaranya judul film yang dianggapdapat mempengaruhi penontonnya adalah film Layangan Putus. Tujuan dalam penelitianini untuk mengetahui persepsi atau cara pandang tentang pernikahan danperselingkuhan beserta aspek-aspeknya. Metode yang digunakan dalam penelitian ini ialah penelitiandeskriptif Kualitatif dengan menerapkan teori persepsi dan teori Kultivasi GeorgeGerbner yang menganalisis persepsi penonton film Layangan Putus. Hasil dari penelitian ini ditemukan Film Drama Series Layangan Putus cenderung banyak mempengaruhi persepsi remaja di Bojonegoro. Persepsi yang timbul lebih mendominasi persepsi negatif bagi ke 12 informan. Persepsi tersebut didukung karena adanya faktor pendukung dibelakangnya.
Strategi Komunikasi Pemasaran “Lensa Samid” dalam Meningkatkan Pelanggan melalui Instagram Prasetyo, Dimas; Widiantari, Maria Magdalena; Sejati, Veny Ari
Indonesian Social Science Review Vol. 2 No. 2 (2024)
Publisher : Yayasan Lentera Avanya Nagari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61105/issr.v2i2.76

Abstract

Marketing communication assists businesses in providing potential consumers with information about products, how to obtain them, the benefits, and other related information. Digital marketing is an effort to promote a brand using digital media to reach consumers in a timely, personal, and relevant manner. One effective digital marketing tool is social media, such as Instagram, which allows users to publish photos and product information online. This study aims to determine the marketing communication strategy of "Lensa Samid" in increasing customers through Instagram. A qualitative approach was used to gather information about the status of existing phenomena as they are at the time of the research. The research subjects included managers and consumers who use the services of "Lensa Samid" in Dagangan, Madiun Regency. The results of the study indicate that the use of Instagram by the account @lensasamid as a promotional medium for photography and videography services is highly appropriate, given that Instagram is a widely used social media platform across various demographics. The account @lensasamid has 1,454 followers, which continues to grow daily. The account is managed strategically, with photos and videos edited using several applications before being uploaded, and uploads are scheduled with intervals to ensure that earlier posts are not overshadowed by new ones. This strategy effectively increases the visibility and appeal of the services offered. Komunikasi pemasaran membantu pelaku bisnis memberikan informasi kepada calon konsumen mengenai produk, cara mendapatkan, manfaat, dan informasi terkait lainnya. Pemasaran digital adalah usaha mempromosikan merek menggunakan media digital untuk menjangkau konsumen secara tepat waktu, pribadi, dan relevan. Salah satu alat pemasaran digital yang efektif adalah media sosial, seperti Instagram, yang memungkinkan pengguna mempublikasikan foto dan informasi produk secara online. Penelitian ini bertujuan untuk mengetahui strategi komunikasi pemasaran “Lensa Samid” dalam meningkatkan pelanggan melalui Instagram. Pendekatan kualitatif digunakan untuk mengumpulkan informasi mengenai status gejala yang ada sesuai kondisi saat penelitian. Subjek penelitian meliputi pengelola dan konsumen yang menggunakan jasa “Lensa Samid” di Dagangan, Kabupaten Madiun. Hasil penelitian menunjukkan bahwa penggunaan Instagram oleh akun @lensasamid sebagai media promosi jasa fotografi dan videografi sangat tepat, mengingat Instagram adalah media sosial yang populer di berbagai kalangan. Akun @lensasamid memiliki 1.454 pengikut yang terus bertambah setiap hari. Pengelolaan akun dilakukan secara terencana, dengan foto dan video yang diunggah sudah melalui pengeditan di beberapa aplikasi, serta pengunggahan dilakukan dengan jeda waktu agar foto lebih banyak dijangkau oleh audiens. Strategi ini efektif dalam meningkatkan visibilitas dan daya tarik layanan yang ditawarkan.
Strategi Pemanfaatan Instagram Sebagai Media Komunikasi Pemasaran Digital pada Akun @dewi.skincaree Cahyono, Septiawan Dwi; Widiantari, Maria Magdalena; Sejati, Veny Ari
Innovative: Journal Of Social Science Research Vol. 5 No. 1 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i1.18081

Abstract

Penelitian ini bertujuan untuk mengetahui pemanfaatan Instagram sebagai media promosi produk Dewi Skincaree. Metode penelitian yang dipakai penulis adalah jenis deskriftif kualitatif, Dengan Teknik Analisis Data melalui, Observasi, wawancara dan dokumentasi. Kemudian teori yang digunakan adalah Dengan menggunakan model penelitian dari Regina Lutterll dalam bukunya Social Media (2015) mengenai The Circular Model of SoMe yang mempunyai empat tahap yaitu Share, Optimize, Manage, Engage. Hasil dalam penelitian ini menyebutkan bahwa berdasarkan analisis Moedel The Circular Model Of SOME, Dewi Skincare memanfaatkan Instagram sebagai alat promosi untuk meningkatkan penjualan dengan mengacu pada teori New Media, khususnya konsep The Circular Model of SOME dari Regina Lutterll. Konten yang mereka sajikan di media sosial pun dirancang agar menarik dan “Instagramable”. Tujuan dari promosi melalui Instagram ini adalah untuk meningkatkan kesadaran merek, memberikan informasi tentang perawatan kulit, membangun hubungan dengan konsumen, menonjolkan keunggulan produk, serta mendorong penjualan dan memperluas jangkauan pasar.
STRATEGI PRICING TRANSPORTASI ANGKUTAN PENUMPANG JALAN RAYA PARIWISATA PADA MASA PANDEMI Sejati, Veny Ari
Jurnal Industri Parawisata Vol 4 No 2 (2022): Jurnal Industri Pariwisata JANUARY 2022
Publisher : Universitas Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/pariwisata.v4i2.658

Abstract

Masa pandemic Covid-19 masyarakat cenderung memilih untuk berdiam diri di rumah daripada bepergian khususnya untuk berwisata menggunakan jasa sewa transportasi.  Teknik penelitian ini adalah kualitatif.  Pengumpulan data menggunakan moderate partisipan, dan obyek dalam penelitian ini adalah Suzuki Magetan Trans yang berlokasi di Magetan dan Bojonegoro Jawa Timur, serta media sosial facebook @SMTrans007.  Rumusan masalah dalam penelitian adalah bagaimana strategi harga transportasi penumpang jalan raya pariwitasa pada masa pandemic?  Produk Suzuki Magetan Trans adalah jasa sewa transportasi minibus angkutan penumpang jalan raya 14 dan 20 seats yang digunakan untuk business or corporate travelers ataupun leisure travelers (tourists), antar jemput karyawan serta anak sekolah,  serta layanan sewa kendaraan angkutan barang berupa truk dan pik-up yang digunakan untuk angkutan material proyek dan logistic.  Dalam menetapkan harga pada masa pandemi, Suzuki Magetan Trans menawarkan biaya sewa fleksibel dan negotiable kepada penyewa individu maupun agen tour dan travel.  Artikel ini diharapkan dapat memberi wawasan strategi harga transportasi angkutan penumpang jalan raya pariwisata pada masa pandemic serta membantu masyarakat yang ingin mulai berbisnis di bidang transportasi angkutan penumpang jalan raya untuk pariwisata.
Efektivitas Pelatihan Manajemen Komunikasi Privasi dalam Menangani Konflik Rumah Tangga Widiantari, Maria Magdalena; Abdat, Fikri Hasan; Sejati, Veny Ari
Jurnal Ilmu Sosial dan Ilmu Politik (JISIP) Vol 14, No 1 (2025): April
Publisher : Universitas Tribhuwana Tungga Dewi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/jisip.v14i1.3236

Abstract

This study examines the effectiveness of training in communication skills and privacy communication management in dealing with domestic conflicts. Data was taken from female informants, giving this study a female perspective. The research was conducted experimentally with a pre-test and post-test design, plus a control group. Some of the participants were training participants in communication skills and privacy communication management in the family, while others were the control group. Using Knapp's relational model instrument as an indicator, data was collected through questionnaires for the control group and pre-test and post-test questionnaires for the test group that participated in the training. Post-test data was collected after the first data collection to determine the effectiveness of communication skills training. The results showed that, compared to the control group, communication training significantly reduced domestic conflicts; communication training influenced aspects of cooperation, emotional reactions, personal relationships, and family communication with relatives and friends. Therefore, this study recommends providing communication training for women in dealing with domestic conflicts. The results of this study can be used to develop criteria for communication skills and privacy communication management, as well as to create a model of privacy communication management strategy as a solution to domestic conflicts.Penelitian ini menguji efektivitas pelatihan keterampilan berkomunikasi dan melakukan manajemen komunikasi privasi dalam menghadapi konflik rumah tangga. Data diambil dari narasumber perempuan sehingga penelitian ini berperspektif perempuan. Penelitian dilakukan secara eksperimental dengan desain pre-test dan post-test ditambah dengan kelompok kontrol. Sebagian partisipan merupakan peserta pelatihan keterampilan berkomunikasi dan manajemen komunikasi privasi dalam keluarga, sebagian yang lain merupakan kelompok kontrol. Dengan menggunakan instrumen model relasional Knapp sebagai indikator, data diambil melalui kuesioner untuk kelompok kontrol dan kuesioner pre-test dan post-test untuk kelompok uji yang mengikuti pelatihan. Data post-test diambil setelah pengambilan data pertama untuk mengetahui efektivitas pelatihan keterampilan komunikasi. Hasil penelitian menunjukkan bahwa dibanding kelompok kontrol, pelatihan komunikasi secara signifikan mengurangi konflik rumah tangga; pelatihan komunikasi mempengaruhi aspek-aspek kerja sama, reaksi emosional, hubungan personal, dan komunikasi keluarga dengan relasi dan teman. Oleh karena itu penelitian ini merekomendasikan diberikannya pelatihan komunikasi bagi perempuan dalam menghadapi konflik rumah tangga. Hasil penelitian ini dapat digunakan untuk menyusun kriteria-kriteria keterampilan komunikasi dan manajemen komunikasi privasi, serta membuat model strategi manajemen komunikasi privasi sebagai solusi konflik rumah tangga.
Advertising Retail Internasional di Indonesia Sejati, Veny Ari; Nurchayati, Zulin
Jurnal Riset Manajemen Komunikasi Volume 5, No. 1, Juli 2025, Jurnal Riset Manajemen Komunikasi (JRMK)
Publisher : UPT Publikasi Ilmiah Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/jrmk.v5i1.5707

Abstract

Abstrak. MR.DIY adalah retail Internasional, merupakan salah satu retail terbesar di Asia.  Artikel ini menggunakan teknik observasi partisipatif, wawancara, dan dokumentasi, serta bertujuan untuk mendeskripsikan  dan menganalisa advertising MR.DIY yang ada di Indonesia.  Hasil penulisan artikel ini adalah bahwa MR.DIY mengimplementasikan fungsi advertising   yang meliputi fungsi pemasaran, komunikasi, edukasi, ekonomi, dan sosial sehingga cepat dikenal dan lebih dekat dengan masyarakat serta toko cabang dapat mencapai target.  MR.DIY memanfaatkan peristiwa penting atau hari besar nasional untuk mendesain pesan iklan, voucher belanja, iklan harga termurah.  Adapun pesan iklan dipublikasi di media sosial dan dikirim melalui email ke sejumlah pelanggan.  Selain itu, words of mouth dan katalog digunakan untuk meningkatkan trafik toko MR.DIY.  Hasil penulisan artikel ini berupa ilmu advertising ini diharapkan dapat diadopsi oleh wirausaha retail. Abstract. MR. DIY is an international retailer, is one of the largest retailers in Asia. This study uses observation techniques, and aims to describe and analyze advertising MR. DIY in Indonesia. The result is MR. DIY implements advertising functions which include marketing, communication, educational, economic, and social functions so that Mr.DIY quickly known and closer to the community.  MR. DIY takes advantage of important events or national holidays to design advertising messages.  The advertising messages were published on social media and sent via email to a number of customers.  In addition, words of mouth and catalogs are used to increase MR DIY store traffic.  The results of this research in the form of advertising science are expected to be adopted by local retail entrepreneurs.
Co-Authors Abdat, Fikri Hasan Cahyono, Septiawan Dwi Dimas Prasetyo Fathur Rahman Hariyani, Nunik Haryani, Nunik Ida Ayu Putu Sri Widnyani Maria Magdalena Widiantari Nayottama, Fuad Fajar Nayottama Permatasari, Ineke Intan Wardani, Dina Hesti Wicaksono, Mahesa Wahyu Widiantari, Maria M Zulin Nurchayati