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All Journal Toba: Journal of Tourism, Hospitality, and Destination Innovative: Journal Of Social Science Research
Rahma Putri Andita
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Humanities Computer Science & IT Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Strategi Promosi CV. Bilava Tour & Travel Pekanbaru dalam Meningkatkan Jumlah Penjualan Paket Tour Domestik Rahma Putri Andita; Syaiful, Sefrona; Elwira Handayani; Febdarina, Sri; Lestari, Novia
Innovative: Journal Of Social Science Research Vol. 5 No. 4 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i4.20885

Abstract

This study aims to determine the promotional strategy of CV. Bilava Tour & Travel Pekanbaru in increasing the number of domestic tour package sales and to determine the perception of guests (consumers) about the promotion of domestic tour packages at CV. Bilava Tour & Travel Pekanbaru. This research is located at CV. Bilava Tour & Travel Pekanbaru will be held from November 2023 to February 2024. This study uses a descriptive qualitative research type, with the population in this study being the staff at CV. Bilava Tour & Travel Pekanbaru and guests (consumers), and the research sample is 1 company leader, 1 promotion staff and 94 guests (consumers). The results of this study state that the promotional strategy of CV. Bilava Tour & Travel Pekanbaru in increasing the number of domestic tour package sales has been going well, namely the seven promotional mixes have been implemented, namely sales promotion, events and experiences, public relations and publicity, online marketing, mobile marketing, direct marketing, and personal sales. Guest (consumer) perceptions of domestic tour package promotions at CV. Bilava Tour & Travel Pekanbaru 4.10 is categorized as good to attract potential guests (consumers) to use the services of CV. Bilava Tour & Travel Pekanbaru.
Penerapan Model Floating House Berbasis Visualisasi 3D untuk Peningkatan Daya Saing Destinasi Wisata Perairan: Studi Kasus Pulau Qeis, Kampar Fazli Abdisalam; Syaiful, Sefrona; Rahma Putri Andita
TOBA: Journal of Tourism, Hospitality, and Destination Vol. 4 No. 4 (2025): November 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/toba.v4i4.6533

Abstract

This study aims to analyze existing conditions and development strategies of Pulau Qeis natural tourism in Kampar Regency and design a 3D visualization model as an innovation to enhance destination attractiveness. The research employed a qualitative descriptive approach with observation, in-depth interviews, and documentation techniques, involving Tourism Office, tourism managers, Pokdarwis, and local tourism activists. Data analysis used the Miles and Huberman model through data reduction, data presentation, and conclusion drawing stages. Results indicate that Pulau Qeis possesses strengths in diverse water-based attractions, active community participation, and environmental conservation commitment. Main weaknesses include limited utilization of promotional technology and facility damage due to fluctuating dam water levels. The 3D visualization model developed using Google SketchUp and Lumion software produced a floating house concept adaptive to geographical conditions while creating new tourist attractions. This visualization functions as both development blueprint and effective promotional medium. The study recommends integrated management strategies based on sustainable tourism, diversification of digital promotion technology, implementation of floating house concept to strengthen competitiveness, and systematic program development considering the balance between economic utilization and environmental conservation.
Co-Authors Elwira Handayani Fazli Abdisalam Febdarina, Sri Novia Lestari Sefrona Syaiful, Sefrona