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All Journal PASCIDEV: Pasundan Social Science Development APPA : Jurnal Pengabdian Kepada Masyarakat
Waramena, Shella Sukma Dewi
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Computer Science & IT Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Social Sciences

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Implementation of Automation Technology in Enhancing Digital Marketing Efficiency for Small Businesses Waramena, Shella Sukma Dewi
Pasundan Social Science Development Vol. 6 No. 1 (2025): Pasundan Social Science Development (PASCIDEV)
Publisher : Doctoral Program of Social Science Pasundan University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/pascidev.v6i1.251

Abstract

The rapid advancement of automation technology has significantly impacted digital marketing strategies, particularly for small businesses aiming to enhance efficiency and optimize operations. This study explores the implementation of automation tools in digital marketing efforts, focusing on their potential to streamline processes, improve customer engagement, and increase overall marketing effectiveness for small businesses. Automation technologies, such as customer relationship management (CRM) systems, email marketing automation, and social media management tools, allow small enterprises to reach their target audience more effectively while saving time and resources. Through an in-depth analysis of case studies and real-world applications, this research highlights how automation can assist in lead generation, customer retention, and data-driven decision-making. The findings suggest that by adopting automation, small businesses can not only boost their marketing efficiency but also gain a competitive edge in a crowded digital marketplace. Challenges such as initial setup costs, integration with existing systems, and the need for ongoing maintenance are also addressed. However, the long-term benefits, including improved ROI, enhanced customer experience, and increased scalability, make automation a valuable investment for small business owners. This paper provides actionable insights for small businesses looking to leverage automation in their digital marketing strategies, offering recommendations for successful implementation and optimization.
Pelatihan dan Sosialisasi Pemanfaatan Canva untuk Peningkatan Literasi Visual bagi Siswa SMK Al-Ikhwaniyah Ernawati, Ayu; Waramena, Shella Sukma Dewi; Wulandhari, Novyanti Dewi
APPA : Jurnal Pengabdian Kepada Masyarakat Vol 3 No 2 (2025): APPA : Jurnal Pengabdian kepada Masyarakat (INPRESS)
Publisher : Shofanah Media Berkah

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Abstract

Desain grafis merupakan salah satu keterampilan penting di era digital, namun banyak siswa menghadapi kesulitan dalam mengakses dan memanfaatkan alat desain yang kompleks. Kegiatan pengabdian ini bertujuan memberikan pelatihan desain grafis menggunakan Canva bagi siswa SMK Al-Ikhwaniyah. Canva dipilih karena kemudahan penggunaannya dan fitur yang sesuai untuk pemula. Pelatihan dilaksanakan selama satu hari melibatkan 30 siswa. Materi yang diberikan yaitu Penggunaan aplikasi canva mulai dari membuat logo dan poster yang menarik serta mengembangkan bakat yang ada pada siswa. Hasil pelatihan menunjukkan bahwa siswa mengalami peningkatan signifikan dalam keterampilan desain grafis dan pemahaman prinsip-prinsip desain. Selain itu, hasil pelatihan juga menunjukkan peningkatan motivasi dan minat dalam kegiatan desain.
Co-Authors Ayu Ernawati, Ayu Wulandhari, Novyanti Dewi