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p-Index From 2021 - 2026
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All Journal Dinasti International Journal of Education Management and Social Science Management Analysis Journal
Tsanin, M.
Unknown Affiliation
Economics, Econometrics & Finance Education

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Does Green Religiosity Drive Green Behavior Through Green Psychological Climate? Evidence from Nahdlatul Ulama Members in Indonesia Tsanin, M.; Nur, Dhani Ichsanuddin
Dinasti International Journal of Education Management and Social Science Vol. 7 No. 1 (2025): Dinasti International Journal of Education Management and Social Science (Octob
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i1.5231

Abstract

Green Religiosity has been increasingly recognized as a key driver of pro-environmental behavior, particularly within faith-based communities. This study aims to empirically examine the influence of Green Religiosity on Green Behavior within Nahdlatul Ulama (NU). It further investigates the mediating role of Green Psychological Climate and the moderating role of Individual Green Values. Data were collected using a quantitative approach from 80 respondents affiliated with 20 institutions under the East Java Regional Board of Nahdlatul Ulama (PWNU Jawa Timur). The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings reveal that Green Religiosity significantly influences Green Behavior and plays a crucial role in shaping Green Psychological Climate. However, Green Psychological Climate does not significantly enhance Green Behavior nor mediate the relationship between Green Religiosity and Green Behavior. Additionally, Individual Green Values do not moderate the effects of Green Religiosity or Green Psychological Climate on Green Behavior.
Integrated Marketing Communication Effects on Prospective Students’ Enrollment Decisions: Brand Image and Trust Mediation Tsanin, M.; Masrifah, Lia Hilyatul; Fajriyah, Farah
Management Analysis Journal Vol. 15 No. 1 (2026): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v15i1.42045

Abstract

The study examines the influence of Integrated Marketing Communication (IMC) on prospective students’ enrollment decisions through the mediating roles of brand image and brand trust. Increasing competition in the higher education sector has positioned private higher education institutions as market-oriented service providers, requiring effective strategies to influence prospective students’ enrollment decisions. Drawing on a consumer behavior perspective, this study adopts a quantitative approach using survey data from 266 respondents, analyzed with Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that IMC does not have a significant direct effect on prospective student enrollment decisions, but exerts strong positive effects on brand image and brand trust, both of which significantly influence prospective student enrollment decisions. Furthermore, IMC indirectly affects prospective student enrollment decisions through these mediators, confirming a full mediation mechanism. This study contributes to the IMC literature by demonstrating that communication effectiveness operates through brand-based perceptual and relational mechanisms rather than direct behavioral influence. From a managerial perspective, the findings suggest that higher education institutions should strategically design integrated and consistent communication efforts that reinforce institutional credibility, strengthen brand image, and build trust across multiple touchpoints to effectively drive prospective student enrollment decisions.
Co-Authors Dhani Ichsanuddin Nur Fajriyah, Farah Lia Hilyatul Masrifah, Lia Hilyatul