Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Religi�: Jurnal Studi Agama-agama Management Analysis Journal Canonia Religia: Jurnal Studi Teks Agama dan Sosial
Lia Hilyatul Masrifah, Lia Hilyatul
Unknown Affiliation
Religion Humanities Economics, Econometrics & Finance Social Sciences Other

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Relasi Kuasa antara Muslim Ortodoks dan Penghayat Kaweruh Kamanungsan di Banyuwangi dalam Perspektif Ideological State Apparatus Louis Althusser Masrifah, Lia Hilyatul
Religió: Jurnal Studi Agama-agama Vol 6 No 1 (2016): March
Publisher : Program Studi Studi Agama-Agama, Fakultas Ushuluddin dan Filsafat, Universitas Islam Negeri (UIN) Sunan Ampel Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (402.999 KB)

Abstract

This article attempts to scrutinize the relation between Orthodox Muslim and the followers of Kaweruh Kamanungsan in Sedoyo, Banyuwangi, East Java. These two religious groups that have two different and opposite ideological perspectives, apparently, have influenced cultural and structural agencies in the village. Having utilized Althusser’s Ideological State Apparatus, the elites of these groups are competing each other to introduce their own ideologies into social institutions like religion, education, family, and legal instruments. As a result, village structures are divided into Muslim and Kaweruh Kamanungsan groups. Evidently, Muslim groups who have vertical link into government and horizontal one into society succeeded to eliminate “deviant” local tradition groups. However, Kaweruh Kamanungsan, as one of local tradition in this village, has survived from the proselytizing program and has successfully built a bridge to eliminate the gap between religious and cultural differences in society.
Potret Keberagamaan dalam Menciptakan Harmonisasi Masyarakat Dusun Sumberejo Desa Jambu Kecamatan Kayen Kidul Silviana, Ika; Laila, Syarifa Fitrotul; Masrifah, Lia Hilyatul; Kandowangko, Lidya
Canonia Religia Vol. 2 No. 2 (2025)
Publisher : Institut Agama Islam Negeri Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/cr.v2i2.2963

Abstract

The portrait of religious life within the pluralistic society of Kayen Kidul Subdistrict, particularly in Jambu Village, Sumberejo Hamlet, Kediri Regency, serves as the focus of this study. The community, consisting of adherents of Islam, Christianity, Catholicism, and Hinduism, coexists to foster harmonization in religious practices. This research employs a descriptive qualitative approach with data collection techniques including observation, interviews, and documentation complemented by audiovisual materials. The research subjects were determined through purposive sampling, selecting participants based on criteria from each religious group. The analysis utilizes Pierre Bourdieu’s theory of habitus as a framework to understand the phenomenon of harmonization amid the diversity of Sumberejo Hamlet. The findings reveal that social cohesion is shaped through the community’s habitus, reflected in collective participation in social activities and involvement in interfaith religious practices. Tolerance, supported by social, economic, cultural, and symbolic capital, enables the emergence of local cultural richness and diversity. This study contributes significantly to understanding how habitus shapes interfaith interactions and illustrates the mechanisms through which social cohesion and mutual respect are maintained in a pluralistic rural community, while simultaneously preserving the distinct cultural and religious identities of each group.
Integrated Marketing Communication Effects on Prospective Students’ Enrollment Decisions: Brand Image and Trust Mediation Tsanin, M.; Masrifah, Lia Hilyatul; Fajriyah, Farah
Management Analysis Journal Vol. 15 No. 1 (2026): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v15i1.42045

Abstract

The study examines the influence of Integrated Marketing Communication (IMC) on prospective students’ enrollment decisions through the mediating roles of brand image and brand trust. Increasing competition in the higher education sector has positioned private higher education institutions as market-oriented service providers, requiring effective strategies to influence prospective students’ enrollment decisions. Drawing on a consumer behavior perspective, this study adopts a quantitative approach using survey data from 266 respondents, analyzed with Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that IMC does not have a significant direct effect on prospective student enrollment decisions, but exerts strong positive effects on brand image and brand trust, both of which significantly influence prospective student enrollment decisions. Furthermore, IMC indirectly affects prospective student enrollment decisions through these mediators, confirming a full mediation mechanism. This study contributes to the IMC literature by demonstrating that communication effectiveness operates through brand-based perceptual and relational mechanisms rather than direct behavioral influence. From a managerial perspective, the findings suggest that higher education institutions should strategically design integrated and consistent communication efforts that reinforce institutional credibility, strengthen brand image, and build trust across multiple touchpoints to effectively drive prospective student enrollment decisions.
Co-Authors Fajriyah, Farah Laila, Syarifa Fitrotul Lidya Kandowangko Silviana, Ika Tsanin, M.