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All Journal Demandia : Jurnal Desain Komunikasi Visual, Manajemen Desain, dan Periklanan Abdimasku : Jurnal Pengabdian Masyarakat
Nuswantari, Sekar Arum
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Arts Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Health Professions Industrial & Manufacturing Engineering Social Sciences Other

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Edukasi Inovasi Minuman berbahan dasar Toga untuk Meningkatkan Imun di Masa Pandemi Covid-19 Nuswantari, Sekar Arum; Fermansyah, Tito; Pujiastutik, Enjang; Febianza, Nadia Rizky
ABDIMASKU : JURNAL PENGABDIAN MASYARAKAT Vol 6, No 2 (2023): Mei 2023
Publisher : LPPM UNIVERSITAS DIAN NUSWANTORO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/ja.v6i2.1143

Abstract

Pandemi Covid-19 yang telah berlangsung selama dua tahun membuat masyarakat harus terus beradaptasi dengan situasi yang tidak pasti. Kebijakan Pemerintah mengenai pembatasan sosial dan protokol kesehatan mulai berubah dari ketat menjadi lebih longgar. Kondisi ini secara tidak langsung mempengaruhi aspek kesehatan dan aspek ekonomi. Aspek utama yang terpengaruh pandemi adalah perihal kesehatan, masyarakat dituntut menjaga imunitas dan stamina, supaya tidak mudah tertular penyakit. Aspek kedua yang terpengaruh pandemi adalah aspek ekonomi, perekonomian pada tahun 2020 anjlok. Tujuan kegiatan pengabdian ini untuk meningkatkan kesadaran masyarakat dalam penerapan pola makan yang sehat. Metode pelaksanaan kegiatan pengabdian ini adalah: membuat video tutorial sebagai sarana sosialisasi dan edukasi promosi kesehatan via Youtube. Penggunaan media sosial diharapkan dapat menarik minat masyarakat.
BEYOND ADVERTISING: MIXED METHOD ANALYSIS OF WEB SERIES AS A NEW WAY TO BUILD BRAND IDENTITY Mustikasari, Ratih Pandu; Kusuma, Ade; Nuswantari, Sekar Arum
Desain Komunikasi Visual, Manajemen Desain dan Periklanan (Demandia) Vol 11 No 1 (2026): demandia - Jurnal Desain Komunikasi Visual, Manajemen Desain dan Periklanan
Publisher : Telkom University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/demandia.v11i1.9250

Abstract

Web series, as an alternative to introducing the value of a brand, are currently in great demand. The data shows that web series are currently not only produced as digital content but also for commercial purposes. The intended commercial interests are related to brand promotion and forms of sponsorship. Several web series are sponsored to depict the identity and value of the product in the storyline. One of the reasons brands create web series content is to help their audience connect directly with them. Through web series, the audience can also understand the value in the content. This research used mixed methods to find qualitative and quantitative data. The results show that most audiences are able to understand web series content as a form of brand value and identity. The four indicators measuring understanding of brand identity in web series show uniformity of positive values. The mean of the respondents' answers shows a number above 3 points. This indicates that the audience understands the existence of brand identity in web series content. Overall, respondents agreed that the web series was able to describe the four dimensions of brand identity. Four dimensions of brand identity that can be fully understood show that a web series can be a complete representation of a brand. This is in accordance with various previous studies, which explain that web series can be an alternative for introducing brand identity to specific segments
Co-Authors Febianza, Nadia Rizky Fermansyah, Tito Kusuma, Ade Mustikasari, Ratih Pandu Pujiastutik, Enjang