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All Journal Journal of Visionary Sharia Economy (JOVISHE)
Deqa Annisa G, Puti
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Computer Science & IT Economics, Econometrics & Finance Social Sciences

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Implementasi Opencart Sebagai Solusi Penjualan Digital untuk Home Industry di Kabupaten Dharmasraya Pratiwi, Erwita; Annas, Firdaus; Deqa Annisa G, Puti
JOVISHE : Journal of Visionary Sharia Economy Vol. 2 No. 2 (2023): Edition December 2023
Publisher : Yayasan Lembaga Studi Makwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57255/jovishe.v2i2.365

Abstract

Home industries in Dharmasraya Regency face significant challenges in marketing and increasing product sales, most of which still rely on conventional methods such as direct sales and regular customer relations. The lack of utilization of digital technology leads to narrow market reach and stagnant sales growth. This condition urgently requires an effective and efficient digital solution to support sales transformation. This research aims to implement a sales system based on the OpenCart platform as a strategic step in digitizing home industry MSMEs in Dharmasraya Regency. The methodology used is Research and Development (R&D) with the ADDIE development model (Analysis, Design, Development, Implementation, and Evaluation). Research data was obtained through a survey of MSME players to identify needs, key challenges, and user preferences for digital platforms. The OpenCart-based system design includes product management features, online payment integration, and flexible inventory settings. The results show that the implementation of the OpenCart-based system has a positive impact on MSME operations. The system improves efficiency in sales management and expands market reach through optimizing e-commerce platforms. Increased customer accessibility to MSME products and ease of online transactions are among the main advantages of this system. The implications of this research emphasize the importance of digital technology adoption in strengthening the competitiveness of MSMEs, especially in rural areas such as Dharmasraya Regency. OpenCart-based digitalization can be a practical and relevant implementation model to encourage the growth of MSMEs in the digital economy era.
Pengembangan Produk Makanan Home Industry: Strategi Promosi dan Pemasaran Berbasis E-Commerce Deqa Annisa G, Puti; Annas, Firdaus; Rahmadiani, Salfa
JOVISHE : Journal of Visionary Sharia Economy Vol. 2 No. 2 (2023): Edition December 2023
Publisher : Yayasan Lembaga Studi Makwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57255/jovishe.v2i2.368

Abstract

This article aims to develop e-commerce-based promotional and marketing strategies for home industry food products in the Tanjung Raya District. Many home industry operators in this area have yet to fully utilize the available e-commerce platforms to promote their products. In fact, with the rapid advancement of technology, producers can now have significant opportunities to market their products to a broader audience, both locally and globally by using various available E-commerce platform that facilitate direct access and interaction with consumers. This research employs a Research and Development (R&D) approach, followed by the application of the ADDIE (Analysis, Design, Development, Implementation, Evaluation) model to design a web-based promotional solution. The outcome of this study is the creation of a web-based promotional medium using the OpenCart platform, which is expected to serve as an effective solution for marketing home industry food products. The research findings indicate that the use of OpenCart can enhance the visibility and appeal of food products produced by home industries in the Tanjung Raya District. This platform enables home industry operators to more easily reach potential consumers, facilitates online transactions, and optimizes promotional activities through digital media. It is anticipated that these findings will significantly contribute to the development of home industries, particularly in the food sector, and provide practical guidance for industry players in other regions seeking to leverage e-commerce to expand their markets.
Co-Authors Annas, Firdaus Pratiwi, Erwita Rahmadiani, Salfa