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All Journal Journal of Visionary Sharia Economy (JOVISHE)
Raihan Alfandi, M
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Computer Science & IT Economics, Econometrics & Finance Social Sciences

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Perancangan Aplikasi Opencart untuk Mendukung Pemasaran Digital Kerajinan Perabot UMKM Bukittinggi Raihan Alfandi, M; Annas, Firdaus
JOVISHE : Journal of Visionary Sharia Economy Vol. 3 No. 2 (2024): Edition December 2024
Publisher : Yayasan Lembaga Studi Makwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57255/jovishe.v3i2.391

Abstract

The furniture craft business in Bukittinggi plays an important role in improving the economy and preserving culture. However, problems in utilizing digital technology to market products cause limitations in reaching a wider market. To answer these challenges, this research aims to design an OpenCart-based application as a digital marketing solution in accordance with business needs in Bukittinggi. Research and development (R&D) methods are used in this research, which includes needs analysis, application design, and evaluation. MSME actors were interviewed to find out market characteristics and product types. The results of the research show that MSMEs in Bukittinggi can use OpenCart-based applications to market products, increase power competitiveness, and optimizing the marketing process. The OpenCart application is a good solution to help MSMEs in Bukittinggi market handicraft furniture products digitally. This application not only meets the needs of business actors in the digital era, but also helps increase the sustainability and competitiveness of MSMEs in local and national markets.  
Pengembangan Strategi Penjualan Berbasis E-Commerce untuk UMKM di Sektor Kerajinan di Kota Padang Fathoni Ronaldi, Muhammad; Annas, Firdaus; Raihan Alfandi, M
JOVISHE : Journal of Visionary Sharia Economy Vol. 3 No. 1 (2024): Edition June 2024
Publisher : Yayasan Lembaga Studi Makwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57255/jovishe.v3i1.557

Abstract

Technological developments have brought changes to product marketing and sales, especially for Micro, Small and Medium Enterprises (MSMEs). This research aims to develop an E-Commerce based sales strategy for MSMEs in the craft sectors in Padang City, as an effort to increase competitiveness and expand market access. This research uses a qualitative approach with data collection techniques through interviews, field observations and literature studies. The results of this research show that the application of E-Commerce can bring various benefits to MSMEs, such as operational cost efficiency, increased access to a wider market and more effective marketing opportunities. However, these craft and MSMEs also face several challenges, such as limited technological knowledge so that the owners of these MSMEs still promote their products traditionally and are not widely known by the public, logistical constraints and access to digital infrastructure. As a solution, this research recommends developing a sales strategy that includes training on how to use e-commerce platforms, optimizing social media for promotions, and partnering with local logistics partners. The implementation of this strategy is expected to help craft MSMEs and incubators in Padang City utilize the potential of E-Commerce to the fullest to increase sales and support regional economic growth.
Co-Authors Annas, Firdaus Fathoni Ronaldi, Muhammad