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All Journal Journal of Visionary Sharia Economy (JOVISHE)
Henra, Raseb
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Computer Science & IT Economics, Econometrics & Finance Social Sciences

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Implementasi Media Promosi Produk Home Industry di Kabupaten Agam dan Lima Puluh Kota Almukarrom Ramadhan, Sayyid Barqi; Annas, Firdaus; Henra, Raseb
JOVISHE : Journal of Visionary Sharia Economy Vol. 4 No. 1 (2025): Edition June 2025
Publisher : Yayasan Lembaga Studi Makwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57255/jovishe.v4i1.401

Abstract

This research aims to analyze and implement OperCart as a promotional media for home industry products in Agam and Lima Puluh Kota Regencies. This research is expected to increase market access and competitiveness of local products through the use of digital technology. Currently, home industries in the Agam and Lima Puluh Kota Regencies face various obstacles, such as limited access to a wider market, lack of effective promotional media, and the low level of adoption of digital technology by business actors. By utilizing digital technology such as OperCart, businesses can promote products more efficiently, reach a wider market, and increase competitiveness in the midst of global competition. This research uses a descriptive approach with a system development method. The research stages include needs analysis, OperCart design and implementation, and platform performance evaluation through interviews, surveys, and direct observation of users. The implementation of OperCart showed a significant increase in the effectiveness of home industry product promotion. Within three months of use, the platform managed to increase sales transactions by 40% and expand market reach by 55%. Businesses responded positively to OperCart because of its ease of use and features that support promotional needs, such as product catalogs, transaction recording, and social media integration. This research proves that digital platforms such as OperCart can be an effective solution to improve the competitiveness of home industries. Further development recommendations include the addition of marketing analytics features and technical training for businesses to optimize the use of the platform.
Pengembangan Website E-Commerce dengan Opencart untuk Promosi Home Industry di Kota Payakumbuh dan Kabupaten Agam Priyanto, Dimas Putra; Annas, Firdaus; Henra, Raseb
JOVISHE : Journal of Visionary Sharia Economy Vol. 2 No. 1 (2023): Edition June 2023
Publisher : Yayasan Lembaga Studi Makwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57255/jovishe.v2i1.417

Abstract

The development of digital technology opens up great opportunities for home industry players to expand product marketing. However, many businesses face obstacles in utilizing it optimally. This research aims to develop an OpenCart-based e-commerce website to improve home industry promotion in Payakumbuh City and Agam Regency. The research method uses a Research and Development (R&D) approach with the ADDIE model (Analysis, Design, Development, Implementation, Evaluation). Stages include analyzing the needs of business actors, conceptual design, development using OpenCart, implementation, and evaluation of effectiveness through trials and user feedback. The results showed that the developed website features a product catalog, digital payment, order tracking, and social media integration. This platform increases product visibility, simplifies transactions, and expands the market by 50%. In addition, user testing and feedback showed high satisfaction with the ease of use and effectiveness of this website. This research contributes to encouraging digital transformation for home industry players. By utilizing OpenCart-based e-commerce technology, this research successfully supports local economic growth through increased market access and transaction efficiency. This platform becomes a model for the implementation of digital solutions in the MSME sector, especially in areas with great local economic potential.
Co-Authors Almukarrom Ramadhan, Sayyid Barqi Annas, Firdaus Priyanto, Dimas Putra