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All Journal International Conference on Digital Advanced Tourism, Management, and Technology
Putri Aulia Hamidah
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Decision Sciences, Operations Research & Management

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Creative Tourism Development Model Through Natural Dyeing Batik Educational Tourism To Increase Interest In Tourism Visits In The Natural Village Of Malon, Semarang City Nina Mistriani; Febe Humble Kristanto; Vinka Wahyu Pramesti; Anggun Rina Ardiana; Regina Marsya Maharani; Putri Aulia Hamidah; Atalya Taqwa Setyo Nurani Dewi; Ida Rohmawati
International Conference On Digital Advanced Tourism Management And Technology Vol. 1 No. 1 (2023): International Conference on Digital Advanced Tourism, Management, and Technolog
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/ictmt.v1i1.143

Abstract

Tourist creative development through batik education tour is one of an effort in conserving culture of Indonesian society, encouraging empowerment of society. One of them is on the Malon Village which develops a creative tourism. This study aims to analyze the development models of creative tourism through natural-colored batik education tour to increase the interest of tourist visits in an effort to enhance the small to medium tourism business to improve the local economy. This study uses qualitative methods, a field observation, interviews, and library studies. The result of this Natural Thematic Malon Village has a privilege in natural dyeing sources from processing or reusing the natural waste (leaves, bamboo, woods and others) in the environment around the village. These things give an impact to waste utilization, and are friendly for the environment as well. In its development this place became a Creative Malon Village model that provides nature-dyeing batik education tour, however there is a number of necessary things that need to be fixed related to the marketing that is narrow. Promotions are more focused on exhibitions at the mall or certain programs, rather than using social media and E-commerce to help the development of creative tourism for the village incomes and the interest of tourist visits. The Pentahelix involvement on developing business involving the role of SMEs and local village government.
Co-Authors Anggun Rina Ardiana Atalya Taqwa Setyo Nurani Dewi Febe Humble Kristanto IDA ROHMAWATI Nina Mistriani Regina Marsya Maharani Vinka Wahyu Pramesti