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Hijriyah Amanda, Yuta
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Social Sciences

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PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP LOYALITAS PELANGGAN PADA CAFÉ FORE BANDAR LAMPUNG Hijriyah Amanda, Yuta; Ali Alam, Iskandar
JURNAL WIDYA Vol. 4 No. 2 (2023): Jurnal Widya, October 2023
Publisher : Akademi Manajemen Informatika dan Komputer Widya Loka Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54593/awl.v4i2.189

Abstract

The goal of this study is to discover how customer loyalty at Café FORE Bandar Lampung is impacted by product pricing and quality. The population of the study consists of Café FORE Bandar Lampung customers, and the slovin formula predicts that the sample size is 100. using multiple linear regression analysis as an analysis technique. The study's conclusions, which have been shown to be true, indicate that customer loyalty at Café FORE Bandar Lampung is favorably and significantly influenced by both product quality and pricing. It is believed that with the aid of this research, Café FORE Bandar Lampung can uphold consistent product quality and affordable prices for customers, hence increasing customer loyalty.
Co-Authors Ali Alam, Iskandar