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All Journal Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan
Mega Hasibuan
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Analisis Strategi Rumah Makan Padang Sinar Dalam Memenuhi Customers Expectations Sinta Sukma Ayu; Mega Hasibuan; Tiara Hasanah Putri Saragih; Nurbaiti Nurbaiti
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 3 No. 1 (2024): Januari : Jurnal Ekonomi, Manajemen Pariwisata Dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v3i1.2379

Abstract

This research aims to determine the strategies used by Padang Sinar Restaurant in meeting customer expectations in the culinary industry. This research emphasizes the importance of understanding and anticipating customer needs to maintain competitive advantage. This research also explores the concept of customer expectations and its relationship with service quality. This research discusses various aspects of service quality and consumer behavior. It was stated that service quality is very important for businesses to measure their performance and meet customer expectations. This research also introduces the concept of Servqual, a tool used to measure service quality based on five dimensions: tangibles, reliability, responsiveness, assurance, and empathy. This research also briefly discusses the importance of price and value in consumer decision making. This research discusses the importance of providing value and satisfaction to customers so that companies can be successful. This research uses qualitative research methods with a descriptive approach. The data collection technique uses observation or observations, interviews with restaurant staff and several customers and Focus on Discussion. The strategy carried out by Padang Sinar Restaurant includes increasing service speed, responsiveness and transactions, as well as using a 4P marketing approach. The conclusion emphasizes the need for continuous improvement in service and product quality to meet customer expectations.
Peran Etika Bisnis dalam Membangun Kepercayaan Konsumen Mega Hasibuan; Zuhrinal M Nawawi
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 3 No. 1 (2024): Januari : Jurnal Ekonomi, Manajemen Pariwisata Dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v3i1.2426

Abstract

In terms of establishing relationships with other parties in the business world, ethics play an important role. Business ethics play an important role in determining the success or failure of a business. The purpose of this study is to determine and analyze the role of business ethics in building consumer trust. The research method used is the Systematic Literature Review (SLR) method on journals that have been published from 2014 to 2023. The results of this study indicate that the role of business ethics has a significant influence in building consumer trust.
Co-Authors Nurbaiti Nurbaiti Sinta Sukma Ayu Tiara Hasanah Putri Saragih Zuhrinal M. Nawawi