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Analisis Strategi Rumah Makan Padang Sinar Dalam Memenuhi Customers Expectations Sinta Sukma Ayu; Mega Hasibuan; Tiara Hasanah Putri Saragih; Nurbaiti Nurbaiti
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 3 No. 1 (2024): Januari : Jurnal Ekonomi, Manajemen Pariwisata Dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v3i1.2379

Abstract

This research aims to determine the strategies used by Padang Sinar Restaurant in meeting customer expectations in the culinary industry. This research emphasizes the importance of understanding and anticipating customer needs to maintain competitive advantage. This research also explores the concept of customer expectations and its relationship with service quality. This research discusses various aspects of service quality and consumer behavior. It was stated that service quality is very important for businesses to measure their performance and meet customer expectations. This research also introduces the concept of Servqual, a tool used to measure service quality based on five dimensions: tangibles, reliability, responsiveness, assurance, and empathy. This research also briefly discusses the importance of price and value in consumer decision making. This research discusses the importance of providing value and satisfaction to customers so that companies can be successful. This research uses qualitative research methods with a descriptive approach. The data collection technique uses observation or observations, interviews with restaurant staff and several customers and Focus on Discussion. The strategy carried out by Padang Sinar Restaurant includes increasing service speed, responsiveness and transactions, as well as using a 4P marketing approach. The conclusion emphasizes the need for continuous improvement in service and product quality to meet customer expectations.
Peran Etika Bisnis dalam Membangun Kepercayaan Konsumen Mega Hasibuan; Zuhrinal M Nawawi
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 3 No. 1 (2024): Januari : Jurnal Ekonomi, Manajemen Pariwisata Dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v3i1.2426

Abstract

In terms of establishing relationships with other parties in the business world, ethics play an important role. Business ethics play an important role in determining the success or failure of a business. The purpose of this study is to determine and analyze the role of business ethics in building consumer trust. The research method used is the Systematic Literature Review (SLR) method on journals that have been published from 2014 to 2023. The results of this study indicate that the role of business ethics has a significant influence in building consumer trust.
Environmental, Social, and Governance (ESG) sebagai Strategi Keberlanjutan Organisasi di Era Industri 5.0 Retno Nela Simanjuntak; Nova Legahati Siregar; Nirma Rosalia; Mega Hasibuan
Journal of Management and Bussines (JOMB) Vol. 8 No. 4 (2026): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/qqfm6h63

Abstract

Transisi menuju Era Industri 5.0 menggeser fokus dari otomatisasi murni ke paradigma produksi yang berpusat pada manusia (human-centric), tangguh (resilient), dan berkelanjutan (sustainable). Konsekuensinya, integrasi prinsip Environmental, Social, and Governance (ESG) muncul sebagai strategi kritis bagi keberlanjutan organisasi jangka panjang. Penelitian ini menggunakan pendekatan Systematic Literature Review (SLR) untuk menganalisis tren penelitian, implementasi, dampak, tantangan, serta strategi masa depan dari kerangka kerja ESG di era Industri 5.0. Data dikumpulkan dari berbagai database akademik kredibel yang dipublikasikan antara tahun 2020 hingga 2026. Hasil kajian menunjukkan bahwa implementasi ESG berhasil menyeimbangkan kemajuan teknologi dengan pelestarian lingkungan dan sosial. Integrasi alat digital canggih seperti AI dan IoT memungkinkan organisasi mengoptimalkan efisiensi sumber daya dan menjamin tata kelola yang transparan. Namun, hambatan utama implementasi meliputi biaya adopsi awal yang tinggi, fragmentasi data di seluruh rantai pasok, risiko greenwashing, kesenjangan regulasi, dan resistensi budaya. Penelitian ini menekankan pentingnya insentif hijau yang inklusif, peningkatan kapasitas (upskilling) tenaga kerja secara komprehensif, dan platform pelaporan digital yang terpadu untuk mempercepat transisi ESG. Dengan mengatasi tantangan tersebut, ESG bertindak sebagai fondasi yang kokoh untuk membangun organisasi yang tangguh di lanskap Industri 5.0.