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All Journal Jurnal Pengabdian Masyarakat Manage
Ana Noor Andriana, S.AB., M.AB
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Economics, Econometrics & Finance Social Sciences

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Tumbuhkan Semangat Kreatifitas: Strategi Membangun Budaya Inovasi Di Lingkungan Kerja Ichwana, Salsabela Oktanur; Aulia, Selpi; Sahariah, Siti; Fadila, Ilmi Rahma; Ana Noor Andriana, S.AB., M.AB; Arwin Sanjaya, S.Pd., M.AB
Jurnal Pengabdian Masyarakat Manage Vol. 5 No. 2 (2024): Agustus
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/manage.v5i2.2017

Abstract

Fostering creativity and a culture of innovation in the workplace is crucial for enhancing productivity and organizational competitiveness. Creativity drives innovative solutions, while a culture of innovation supports and motivates employees. This increases employee and community satisfaction and engagement, helping organizations adapt more quickly to market and technological changes. The goal of a community service activity through a Zoom Meeting business webinar on this topic is to enhance participants' knowledge and skills in business and build an innovative workplace culture. Additionally, it aims to provide participants with practical techniques they can apply in their daily business operations, thus boosting their competitiveness and sustainability. Using both monologic and dialogic methods, the webinar showed that participants gained new perspectives on fostering creativity and innovation in the workplace, with a positive response rate of 71.4%.
Co-Authors Arwin Sanjaya, S.Pd., M.AB Aulia, Selpi Fadila, Ilmi Rahma Ichwana, Salsabela Oktanur Sahariah, Siti