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All Journal Conference Proceedings International Conference on Education Innovation and Social Science Jurnal Pengabdian Masyarakat Manage
Ichwana, Salsabela Oktanur
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Economics, Econometrics & Finance Education Social Sciences

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Tumbuhkan Semangat Kreatifitas: Strategi Membangun Budaya Inovasi Di Lingkungan Kerja Ichwana, Salsabela Oktanur; Aulia, Selpi; Sahariah, Siti; Fadila, Ilmi Rahma; Ana Noor Andriana, S.AB., M.AB; Arwin Sanjaya, S.Pd., M.AB
Jurnal Pengabdian Masyarakat Manage Vol. 5 No. 2 (2024): Agustus
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/manage.v5i2.2017

Abstract

Fostering creativity and a culture of innovation in the workplace is crucial for enhancing productivity and organizational competitiveness. Creativity drives innovative solutions, while a culture of innovation supports and motivates employees. This increases employee and community satisfaction and engagement, helping organizations adapt more quickly to market and technological changes. The goal of a community service activity through a Zoom Meeting business webinar on this topic is to enhance participants' knowledge and skills in business and build an innovative workplace culture. Additionally, it aims to provide participants with practical techniques they can apply in their daily business operations, thus boosting their competitiveness and sustainability. Using both monologic and dialogic methods, the webinar showed that participants gained new perspectives on fostering creativity and innovation in the workplace, with a positive response rate of 71.4%.
Maksimalkan Potensi Desain Dalam Aplikasi Canva: Menyajikan Ide Kreatif Dengan Desain Yang Menginspirasi Sahariah, Siti; Fadila, Ilmi Rahma; Ichwana, Salsabela Oktanur; Aulia, Selpi; Andriana, Ana Noor; Arsyad, Annisa Wahyuni
Jurnal Pengabdian Masyarakat Manage Vol. 5 No. 2 (2024): Agustus
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/manage.v5i2.2028

Abstract

Abstract:Expressing creative ideas through graphic design is one of the skills that we must acquire today because it is useful not only in everyday life but also in the work environment. However, there are some people who are currently unable to create graphic designs. This could be due to a lack of basic knowledge about graphic design and how to use easy-to-use applications. Therefore, the purpose of community service in this Zoom webinar is to increase the enthusiasm of the community in developing their creativity, allowing them to channel their creative ideas and express themselves through graphic design using the Canva application. The methods used in this community service activity are monological and interactive. The result of this activity is that participants get a new perspective in fostering the spirit of creativity for innovation in the company using the Canva application, this shows a positive response from the participants. These results can be seen in the evaluation diagram which shows a positive response rate of 71.4%.
From Green Product to Green Reputatuin: An Analysis of How Word of Mouth and Innovation Shape A Brand's Sustainability Image Ichwana, Salsabela Oktanur; Sanistasya, Poppy Alvianolita; Arsyad, Annisa Wahyuni; Hikmah, Mukhibatul
Proceedings International Conference on Education Innovation and Social Science 2025: Proceedings International Conference on Education Innovation and Social Science
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

These Technological advancement in the modern era has significantly transformed how people communicate, making it faster, more efficient, and more accessible. One sector that has experienced rapid growth due to this development is the smartphone industry. Intense competition among manufacturers has driven the emergence of various product innovations to meet consumer needs and preferences, including support for sustainability values. Xiaomi has become one of the leading brands in the Indonesian market by offering affordable pricing strategies through popular sub-brands such as Redmi and Poco. This study is grounded in the Triple Bottom Line theory and the concept of marketing communication as its theoretical framework. The research utilizes a quantitative method with an associative design. The sampling process applied purposive sampling, and the data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) through SmartPLS version 4.1.1.2. The findings demonstrate that all direct paths in the proposed model exert a positive and significant effect on Purchase Decisions. However, the indirect effects through Brand Image are not significant, indicating that Brand Image does not mediate the relationship between Word of Mouth and Green Product Innovatioan with Purchase Decisions. Therefore, product innovation and communication strategies should focus directly on influencing consumer Purchase Decisions.
Co-Authors Ana Noor Andriana, S.AB., M.AB Andriana, Ana Noor Arsyad, Annisa Wahyuni Arwin Sanjaya, S.Pd., M.AB Aulia, Selpi Fadila, Ilmi Rahma Hikmah, Mukhibatul Poppy Alvianolita Sanistasya Sahariah, Siti