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All Journal Conference Proceedings International Conference on Education Innovation and Social Science Jurnal Pengabdian Masyarakat Manage
Sahariah, Siti
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Economics, Econometrics & Finance Education Social Sciences

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Tumbuhkan Semangat Kreatifitas: Strategi Membangun Budaya Inovasi Di Lingkungan Kerja Ichwana, Salsabela Oktanur; Aulia, Selpi; Sahariah, Siti; Fadila, Ilmi Rahma; Ana Noor Andriana, S.AB., M.AB; Arwin Sanjaya, S.Pd., M.AB
Jurnal Pengabdian Masyarakat Manage Vol. 5 No. 2 (2024): Agustus
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/manage.v5i2.2017

Abstract

Fostering creativity and a culture of innovation in the workplace is crucial for enhancing productivity and organizational competitiveness. Creativity drives innovative solutions, while a culture of innovation supports and motivates employees. This increases employee and community satisfaction and engagement, helping organizations adapt more quickly to market and technological changes. The goal of a community service activity through a Zoom Meeting business webinar on this topic is to enhance participants' knowledge and skills in business and build an innovative workplace culture. Additionally, it aims to provide participants with practical techniques they can apply in their daily business operations, thus boosting their competitiveness and sustainability. Using both monologic and dialogic methods, the webinar showed that participants gained new perspectives on fostering creativity and innovation in the workplace, with a positive response rate of 71.4%.
Maksimalkan Potensi Desain Dalam Aplikasi Canva: Menyajikan Ide Kreatif Dengan Desain Yang Menginspirasi Sahariah, Siti; Fadila, Ilmi Rahma; Ichwana, Salsabela Oktanur; Aulia, Selpi; Andriana, Ana Noor; Arsyad, Annisa Wahyuni
Jurnal Pengabdian Masyarakat Manage Vol. 5 No. 2 (2024): Agustus
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/manage.v5i2.2028

Abstract

Abstract:Expressing creative ideas through graphic design is one of the skills that we must acquire today because it is useful not only in everyday life but also in the work environment. However, there are some people who are currently unable to create graphic designs. This could be due to a lack of basic knowledge about graphic design and how to use easy-to-use applications. Therefore, the purpose of community service in this Zoom webinar is to increase the enthusiasm of the community in developing their creativity, allowing them to channel their creative ideas and express themselves through graphic design using the Canva application. The methods used in this community service activity are monological and interactive. The result of this activity is that participants get a new perspective in fostering the spirit of creativity for innovation in the company using the Canva application, this shows a positive response from the participants. These results can be seen in the evaluation diagram which shows a positive response rate of 71.4%.
The Effect of Green Products, Green Promotion, and Environmental Knowledge on Purchase Decisions for The Body Shop Products in Samarinda City Sahariah, Siti; Arsyad, Annisa Wahyuni; Hikmah, Mukhibatul; Nadroh, Ummi
Proceedings International Conference on Education Innovation and Social Science 2025: Proceedings International Conference on Education Innovation and Social Science
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

In recent years, awareness of the importance of sustainability has been increasing across various industries, including skincare and beauty. Consumers now not only consider the effectiveness of products but also their impact on the environment. This study aims to analyze the positive and significant influence of green products, green promotion, and environmental knowledge on purchase decisions for The Body Shop products. This study is a quantitative correlational research. The respondents in this study were The Body Shop consumers in Samarinda City. The sample was obtained using non-probability sampling with purposive sampling and employing multiple linear regression analysis techniques, with SPSS Statistics 31 as the analysis tool. The results of the study indicate that green products, green promotion, and environmental knowledge have a positive and significant influence on purchase decisions, thereby validating all hypotheses in this study.
Co-Authors Ana Noor Andriana, S.AB., M.AB Andriana, Ana Noor Arsyad, Annisa Wahyuni Arwin Sanjaya, S.Pd., M.AB Aulia, Selpi Fadila, Ilmi Rahma Hikmah, Mukhibatul Ichwana, Salsabela Oktanur Nadroh, Ummi