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Journal : Dialektika: Jurnal Ekonomi dan Ilmu Sosial

Pemetaan Tema Penelitian Tentang Manajemen Strategi dan Pemasaran: Analisis Bibliometrik Sanjaya, Febry Prima; Aisyah, Vella Nur; Handriana, Tanti
DIALEKTIKA: Jurnal Ekonomi dan Ilmu Sosial Vol 9 No 1 (2024): Dialektika : Jurnal Ekonomi dan Ilmu Sosial
Publisher : Prodi Manajemen Fakultas Ekonomi dan Bisnis Universitas Islam Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36636/dialektika.v9i1.3491

Abstract

This research aims to map research themes related to strategic management and marketing. The research method used is bibliometric analysis, where the research data source comes from the Scopus database. This study found that these two disciplines are closely related, with themes such as stakeholder engagement, employee participation, and human resource management being the main focus of the research—a new theme developing marketing strategy. A marketing strategy is a detailed plan that formulates how a company will achieve its marketing and business goals by identifying target markets, competitors, and the resources used. This research suggests future research to reveal more detailed insights into how companies develop, implement, and evaluate marketing strategies in various business situations. These findings imply the importance of integrating aspects of these two disciplines in the development of successful business strategies.
Evolusi Studi Tentang Risk Management dan Organisasi: Analisis Bibliometrik Aisyah, Vella Nur; Sanjaya, Febry Prima; Usman, Indrianawati; Alamsyah, Andi Indra Saputra
DIALEKTIKA: Jurnal Ekonomi dan Ilmu Sosial Vol 9 No 1 (2024): Dialektika : Jurnal Ekonomi dan Ilmu Sosial
Publisher : Prodi Manajemen Fakultas Ekonomi dan Bisnis Universitas Islam Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36636/dialektika.v9i1.3492

Abstract

This study aims to evaluate trends or developments in studies on risk management and organizations by searching published documents. The method that is maximized is by carrying out bibliometric analysis.. The method that is maximized is by carrying out bibliometric analysis. The data source comes from the Scopus database. The analysis tool used is Vosviewer. The main findings of this research indicate a significant growth in the number of publications related to risk management and organizations over the last few decades. The United States leads in the number of publications. The frequently cited documents in this study also provide insight into the most relevant topics in this research, including strategic planning, risk assessment, risk management, and more. However, several themes still need to be explored further, such as the role of accounting management and the impact of risk management on organizational performance. The implication of this study is the importance of better awareness and understanding of risk management in modern organizations.