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p-Index From 2020 - 2025
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All Journal International Journal Business, Management and Innovation Review Harmony Management: International Journal of Management Science and Business
Ramadhan Lugu
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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The Role of Pegadaian Syariah in Increasing Community Financial Access : Case Studies in Communities in the District. Medan Area Zamaluddin Sembiring; Mutawaqil Billah Tumanggor; Cynthia Syahni; Mhd Rasyid Siddiq; Muhammad Wahyu; Ramadhan Lugu; Tarmizi Tarmizi
Harmony Management: International Journal of Management Science and Business Vol. 2 No. 1 (2025): International Journal of Management Science and Business
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/harmonymanagement.v2i1.183

Abstract

The purpose of this research is to analyze the opinions and perceptions of the community around the Medan Area District regarding the role of Pegadaian Syariah as a non-usury practice in increasing public financial access. This research is quantitative research. Data analysis was carried out by distributing questionnaires to the community around the Medan Area District both via E-Form and in person. This research was carried out at Sukaramai Market, Medan Area District. The data collection instrument consists of interview observation and documentation. Collecting data, researchers also used several measuring tools to determine the interests of Sukaramai market traders, Medan Area District, namely Knowledge, Information, Interest. To find out what the surrounding community thinks in this research, the researcher used interviews, namely by interviewing 3 people from the community around the Sukaramai market who are customers of the AR Hakim Branch Pegadaian Syariah.
The Influence of Price Perception, Store Atmosphere, and Customer Experience on the Purchase Decision of Mixue Drinks on Jalan Sisingamangaraja, Medan Amplas Ramadhan Lugu; Rukmini Rukmini; Toni Hidayat; Melissa Zuraini Hasibuan; Muhammad Rizaldy Wibowo
International Journal Business, Management and Innovation Review Vol. 2 No. 4 (2025): International Journal Business, Management and Innovation Review
Publisher : Universitas Veteran Bangun Nusantara Sukoharjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/ijbmir.v2i4.166

Abstract

This research aimed to examine the influence of price perception, store atmosphere, and customer experience on purchasing decisions for Mixue drinks on Jalan Sisingamangaraja Medan Amplas. The population consisted of Mixue customers in the area, with 85 respondents selected using random sampling based on the Slovin formula. Data were analyzed using multiple linear regression with SPSS 25.0. The regression equation derived from the analysis was Y = 5.836 + 0.144 X1 + 0.130 X2 + 0.473 X3 + e, where X1 is price perception, X2 is store atmosphere, and X3 is customer experience. The F value of 5.836 exceeds the F table value of 2.716, indicating that these three variables collectively influence purchasing decisions. Individually, price perception (X1 = 2.288), store atmosphere (X2 = 2.820), and customer experience (X3 = 2.778) all had significant effects, as their t values were greater than the t table value of 1.664. The coefficient of determination (R2) value of 0.570 shows that these three factors together explain 57% of the variation in purchasing decisions for Mixue drinks.
Co-Authors Cynthia Syahni Melissa Zuraini Hasibuan Mhd Rasyid Siddiq Muhammad Rizaldy Wibowo Muhammad Wahyu Mutawaqil Billah Tumanggor Rukmini Rukmini Tarmizi Tarmizi Toni Hidayat Zamaluddin Sembiring