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All Journal Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora (JURRISH) Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Harmony Management: International Journal of Management Science and Business
Zamaluddin Sembiring
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Economics, Econometrics & Finance Environmental Science Social Sciences

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PENGARUH TREND FASHION DAN IMPULSE BUYING TERHADAP KEPUTUSAN PEMBELIAN DI HONGKONG FASHION JL. SISINGAMANGA RAJA SUDIREJO II, KEC. MEDAN KOTA Sarinah Br Hasibuan; Rukmini; Muhammad Hilman Fikri; Zamaluddin Sembiring
Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Vol. 3 No. 2 (2025): November
Publisher : Publikasi Inspirasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62017/jemb.v3i2.6042

Abstract

This study aims to identify the impact of fashion trends and impulse buying on consumers' purchasing decisions at Hongkong Fashion, located on Sisingamangaraja Street, Sudirejo II Subdistrict, Medan Kota District. The background of this research stems from the growing phenomenon of consumer behavior in urban communities, particularly among the younger generation, who are often influenced by trends and temporary emotions when purchasing fashion products. The research method applied is quantitative with an associative approach. Data collection was carried out by distributing questionnaires to 93 respondents. Data analysis was conducted using multiple linear regression, including validity and reliability tests, classical assumption tests, t-test (partial), F-test (simultaneous), and coefficient of determination (R²) analysis. The results indicate that the impulse buying variable has a positive and significant effect on purchasing decisions, while the fashion trend variable has a negative but also significant influence. Both variables simultaneously have a significant impact on purchasing decisions, contributing 93.9%. These findings suggest that consumer buying behavior is more influenced by emotional drives and sudden desires than by understanding fashion trends. Therefore, companies are advised to enhance marketing strategies that focus on visual and emotional elements to stimulate impulsive purchases, while still presenting trends that align with the local consumers’ characteristics.
The Role of Pegadaian Syariah in Increasing Community Financial Access : Case Studies in Communities in the District. Medan Area Zamaluddin Sembiring; Mutawaqil Billah Tumanggor; Cynthia Syahni; Mhd Rasyid Siddiq; Muhammad Wahyu; Ramadhan Lugu; Tarmizi Tarmizi
Harmony Management: International Journal of Management Science and Business Vol. 2 No. 1 (2025): International Journal of Management Science and Business
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/harmonymanagement.v2i1.183

Abstract

The purpose of this research is to analyze the opinions and perceptions of the community around the Medan Area District regarding the role of Pegadaian Syariah as a non-usury practice in increasing public financial access. This research is quantitative research. Data analysis was carried out by distributing questionnaires to the community around the Medan Area District both via E-Form and in person. This research was carried out at Sukaramai Market, Medan Area District. The data collection instrument consists of interview observation and documentation. Collecting data, researchers also used several measuring tools to determine the interests of Sukaramai market traders, Medan Area District, namely Knowledge, Information, Interest. To find out what the surrounding community thinks in this research, the researcher used interviews, namely by interviewing 3 people from the community around the Sukaramai market who are customers of the AR Hakim Branch Pegadaian Syariah.
Pembinaan Kesemaptaan di UPT SPF SD Negeri 107405 Sei Rotan sebagai Upaya Membentuk Disiplin dan Ketahanan Fisik Peserta Didik Zamaluddin Sembiring; Rizky Seni Utami
Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora Vol. 4 No. 2 (2025): Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrish.v4i2.4915

Abstract

This study aims to analyze the role of fitness development in shaping the discipline and physical resilience of students at UPT SPF SD Negeri 107405 Sei Rotan. The research is motivated by the importance of holistic character education at the elementary level, where fitness does not only focus on physical fitness, but mental formation and discipline. This research uses a qualitative approach with a case study design, involving observation, interviews, and documentation. The results showed that structured activities, such as morning gymnastics, flag ceremonies, and scouting, succeeded in integrating the values of discipline, physical and mental resilience contextually. Students not only become fitter, but also show improvements in time discipline, cooperation, and resilience to challenges. This finding is strengthened by the testimony of teachers stating that routine habituation in the classroom creates a school culture that is conducive to character development. This study recommends the development of more creative and collaborative wellness programs involving parents and the community. The implications of this research provide a practical contribution to strengthening character education in elementary schools through a close approach.
Co-Authors Cynthia Syahni Mhd Rasyid Siddiq Muhammad Hilman Fikri Muhammad Wahyu Mutawaqil Billah Tumanggor Ramadhan Lugu Rizky Seni Utami Rukmini Sarinah Br Hasibuan Tarmizi Tarmizi