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All Journal Commodity : Jurnal Perbankan dan Keuangan Islam ABDIANDAYA : Jurnal Pengabdian dan Pemberdayaan Masyarakat
Sari, Putri Herdiana
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Religion Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Mathematics Social Sciences Other

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PENINGKATAN POTENSI DESA MELALUI UMKM BERBASIS DIGITALISASI DAN INOVASI PRODUK DI DESA WONOSARI rahayu, eka; As’at, Abu Rizal; Saputra, Adam Ridho; Na’imah, Afifatul; Fauziah, Ahmirurotul; Khasanah, Alfi; Azizah, Alfi Nur; Madinah, Dina Maratul; Rohida, Erin Nur; Nasikin, Fahri; Fergiawan, Fatah; Aziz, Jhovendy Mohamad; Huda, Muhammad Nur; Khomairoh, Nabilatul; Brenanda, Ocha Adelia; Sari, Putri Herdiana; Chofshoh, Umi
Abdimas IAI Ngawi Vol 2 No 2 (2024): ABDIANDAYA: Jurnal Pengabdian dan Pemberdayaan Masyarakat
Publisher : LP2M Institut Agama Islam Ngawi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56997/abdiandaya.v2i2.1561

Abstract

The lack of knowledge of  Micro, Small and Medium Enterprises (MSME) actors regarding the importance of using digital technology in the current digitalization era results in products not being widely known by the market. The number of competitors also affects customer and consumer loyalty. MSME actors must produce new innovations and breakthroughs to be able to survive in the midst of a dynamic market. This study aims to educate the people of Wonosari Village regarding the use of digital media in expanding the market and the importance of product innovation. The method used is the Participatory Action Research (PAR) method. The final result of this activity is a renewal of insight for MSME actors and the people of Wonosari Village regarding the use of Google Maps as a digital platform used for market expansion and innovation of flavor variants for MSME products Kurnia Keripik in the form of chocolate banana chips. Keywords: MSME, Digital, Innovation Abstrak: Minimnya pengetahuan pelaku Usaha Mikro Kecil Menengah (UMKM) terhadap pentingnya penggunaan teknologi digital di era digitalisasi saat ini mengakibatkan produk tidak dikenal luas oleh pasar. Banyaknya kompetitor juga mempengaruhi loyalitas pelanggan dan konsumen. Pelaku UMKM harus melahirkan inovasi dan terobosan baru untuk dapat bertahan ditengah-tengah pasar yang dinamis. Pengabdian ini bertujuan untuk mengedukasi masyarakat Desa Wonosari terkait pemanfaatan media digital dalam perluasan pasar dan pentingnya inovasi sebuah produk. Metode yang digunakan, yaitu metode Participatory Action Research (PAR). Hasil akhir dari kegiatan ini adalah pembaharuan wawasan bagi pelaku UMKM dan masyarakat Desa Wonosari berkaitan dengan penggunaan google maps sebagai platform digital yang digunakan untuk perluasan pasar dan inovasi varian rasa untuk produk UMKM Kurnia Keripik berupa keripik pisang coklat. Kata Kunci: UMKM, Digital, Inovasi
EFEKTIVITAS TRANSAKSI DIGITAL: STUDI PENGGUNAAN APLIKASI PEGADAIAN DIGITAL SERVICE DI PT. PEGADAIAN (PERSERO) UPC KEDUNGGALAR KABUPATEN NGAWI rahayu, eka; Sari, Putri Herdiana
Commodity : Jurnal Perbankan dan Keuangan Islam Vol. 4 No. 2 (2025): Commodity : Jurnal Perbankan dan Keuangan Islam
Publisher : Fakultas Ekonomi Bisnis Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56997/commodity.v4i2.2484

Abstract

This research aims to analyze the effectiveness of the Digital Pawnshop Service (PDS) in providing ease and benefits of transactions for customers and employees of PT. Pegadaian (Persero) UPC Kedunggalar, as well as to review its compliance with the Civil Code Article 1150. The research method used is descriptive qualitative with primary and secondary data. Data collection techniques were carried out through interviews. Data were analyzed by processing and organizing them, then breaking them down into smaller units to identify patterns and themes. The results of the study indicate that the impact of using the PDS application on transaction effectiveness and services at UPC Kedunggalar has not yet been significant and efficient.
Co-Authors As’at, Abu Rizal Aziz, Jhovendy Mohamad Azizah, Alfi Nur Brenanda, Ocha Adelia Chofshoh, Umi EKA RAHAYU Fauziah, Ahmirurotul Fergiawan, Fatah Huda, Muhammad Nur Khasanah, Alfi Khomairoh, Nabilatul Madinah, Dina Maratul Nasikin, Fahri Na’imah, Afifatul Rohida, Erin Nur Saputra, Adam Ridho