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All Journal Jurnal Pengabdian Magister Pendidikan IPA Al-Kharaj: Journal of Islamic Economic and Business Economic Education Analysis Journal
Karimi
Unknown Affiliation
Economics, Econometrics & Finance Education

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Jajanan Sehat Dan Bahaya Junk Food Pada Orang Tua Dan Sekolah Maulana, Rizkha; Maulana, Rizky; Eldo, Hendry; Sari, Mena; Karimi; Zainuddin, Zulfa
Jurnal Pengabdian Magister Pendidikan IPA Vol 6 No 4 (2023): Oktober-Desember 2023
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jpmpi.v6i4.6854

Abstract

The growth and development of school age children must be optimal, such as providing nutrition in good and correct quantity and quality, if not correct. An effective way to do this is through health promotion regarding healthy snacks and the dangers of junk food. This community service activity is intended for parents and schools to reduce the contribution of school-aged children to unsafe and unhealthy street snacks. Health promotion activities at SD N.18. Bireuen was held from January to June using digital methods delivered via Whatsapp group, carried out pre and posttests then presented using leaflets, videos and followed by discussions. There has been an increase in knowledge and attitudes of parents and schools regarding healthy food and the dangers of junk food.
Heyzine-Based Interactive E-Module to Improve Students' Understanding in Vocational High Schools Pratiwi, Vivi; Sari, Wulan Nawang; Karimi
Economic Education Analysis Journal Vol. 14 No. 3 (2025): Economic Education Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/eeaj.v14i3.33327

Abstract

This study aims to provide an overview of the use of Heyzine-based interactive e-modules to enhance students’ understanding in Vocational High Schools (SMKs). A quantitative descriptive approach employing a case study method was applied in this research. The participants consisted of 20 VHS students selected through a purposive sampling technique. Data were collected using multiple-choice tests, interviews, and observations. The findings revealed that the use of interactive e-modules in learning activities significantly improved students’ average learning outcomes from 55 to 89.5. This improvement reflects the students’ enhanced ability to solve problems related to service company materials. Moreover, the integration of interactive e-modules fostered more engaging and active learning experiences, aligning with the principles of the Kurikulum Merdeka, which emphasizes student-centered and enjoyable learning. Overall, the results indicate that interactive e-modules are effective in improving students’ understanding and learning outcomes. These findings offer valuable insights for the development and implementation of innovative, technology-enhanced learning media designed to enhance instructional quality and learning effectiveness in SMKs.
Exploring Sustainable Gayo Coffee Pricing and Branding Strategies in the Marketplace Ecosystem Sulistio Ningsih; Karimi; Mena Sari; Desi Purnamasari; Feby Ayu Diwa; Mubarik Iwarianta
Al-Kharaj: Journal of Islamic Economic and Business Vol. 7 No. 4 (2025): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v7i4.8866

Abstract

This study aims to explore sustainable Gayo coffee pricing and branding strategies in the digital marketplace ecosystem, and analyze how these strategies influence consumer perceptions of value, trust, and purchase intention. This study starts from the hypothesis that integrating sustainability values ​​into pricing and branding strategies can increase the competitiveness of Gayo coffee in the digital market. The study used a qualitative approach with an exploratory case study design. The research subjects included Gayo coffee MSMEs that actively market their products through national marketplaces in the Central Aceh region. Data were collected through in-depth interviews with business owners, observations of digital marketplace storefronts, and analysis of branding content and pricing information. Data analysis was conducted using thematic analysis to identify patterns of pricing strategies, branding narratives, and sustainability practices communicated to consumers. The results show that Gayo coffee pricing strategies tend to use a value-based pricing approach linked to product quality, certification, and sustainability stories. Meanwhile, branding focuses on narratives of origin, local wisdom, and environmentally friendly practices. However, the integration of sustainable pricing and branding strategies has not been carried out consistently and optimally across all MSMEs. The findings of this study provide practical implications for Gayo coffee MSMEs in designing more integrated and sustainability-oriented pricing and branding strategies in digital marketplaces. Policy-wise, the results can serve as a reference for stakeholders in developing a sustainable coffee marketing ecosystem. Further research is recommended to develop a quantitative model and test the impact of this strategy on sales performance and consumer loyalty.
Co-Authors Desi Purnamasari Eldo, Hendry Feby Ayu Diwa Maulana, Rizkha Mena Sari Mubarik Iwarianta Pratiwi, Vivi Rizky Maulana, Rizky Sari, Wulan Nawang Sulistio Ningsih Zainuddin, Zulfa