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All Journal YUME : Journal of Management Journal Of Management Science (JMAS)
Wiryanto, Ricky
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Health Professions Social Sciences

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Journal : Journal Of Management Science (JMAS)

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Business feasibility analysis (UMKM) kripang products (kripik pangsit) with strategy e-commerce marketing among students Ng, Hana; Husein, Alice Erni; Wiryanto, Ricky
Junal Ilmu Manajemen Vol 7 No 3 (2024): July: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v7i3.524

Abstract

This research aims to evaluate the feasibility of the kripang product business from market, financial, environmental & socio-cultural, operational, legal and technical aspects that are relevant for starting this business. The methodology used in this research includes descriptive analysis to identify the market potential for kripang products among students as well as SWOT analysis to assess strengths, weaknesses, opportunities and threats that may affect this business. The research results show that students are a promising market segment for kripang products, especially if supported by an effective e-commerce marketing strategy. Researched consumer preferences highlight the need for quality, innovative, and easily accessible chipping products online. Financial analysis shows attractive revenue prospects with acceptable profit margins for UMKM business players. The UMKM business for kripang products with an e-commerce marketing approach offers significant opportunities in the student market. Keys to success include a good understanding of market preferences, implementation of appropriate marketing strategies, and careful financial management.
Analysis of potential and direct sales strategies in the textile sector in the digital era Wiryanto, Ricky; Husein, Alice Erni; Ng, Hana
Junal Ilmu Manajemen Vol 7 No 3 (2024): July: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v7i3.525

Abstract

In today's digital era, technology has drastically changed the way we interact, shop and conduct business. One increasingly popular phenomenon is live selling, where sellers showcase and sell their products directly via digital platforms with real-time interaction with buyers. This study aims to analyze the potential and direct sales strategies for textile products in the context of digital markets. Using qualitative research methods, data was collected through interviews with industry players, online observations, and relevant literature studies.
Co-Authors Husein, Alice Erni Ng, Hana Wangdra, Yvonne