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All Journal Mimbar Sekolah Dasar eProceedings of Management
Aisyah, Wafa Nur
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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Pengauh Kreativitas Dan Inovasi Produk Terhadap Keunggulan Bersaing (Studi Kasus Ekonomi Kreatif Di Kinandara ) Aisyah, Wafa Nur; Hidayatulloh, Deden Syarif
eProceedings of Management Vol. 10 No. 4 (2023): Agustus 2023
Publisher : eProceedings of Management

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Abstract

Ketika suatu entitas bisnis mampu menawarkan nilai lebih (keunggulan) pada konsumen dibanding pesaing makamenghasilkan keunggulan bersaing. Keunggulan bersaing diraih pada aktivitas dalam suatu industry pasar melaluipenciptaan nilai ekonomi kreatif. Setiap pebisnis menghadirkan keunggulan bersaing diantaranya melaluikreativitas dan inovasi produk. Inovasi produk akan memperluas pasar sehingga inovasi produk telah menjadibagian strategi penting dalam aktivitas bisnis masa depan. Aspek – aspek yang diteliti adalah kreativitas produk,inovasi produk, dan keunggulan bersaing. Penelitian ini termasuk jenis penelitian Deskriptif. Penelitimenggunakan metode kuantitatif asosiatif, Menggunakan teknik random sampling, responden 49 orang. Teknikpengumpulan data menggunakan kuesioner (menyebar angket kepada konsumen Kinandara), juga menggunakandata hasil observasi dan dokumentasi. Hasil penelitian diperoleh 1) Terdapat pengaruh positif variabel kreativitasproduk (X1) terhadap keunggulan bersaing (Y) dengan koefisien determinasi sebesar 46,5%. H01 ditolak, Ha1diterima. 2) Terdapat pengaruh positif variabel Inovasi Produk (X2) terhadap keunggulan bersaing dengankoefisien determinasi sebesar 34,1%. H02 ditolak, Ha2 diterima. 3) terdapat pengaruh positif dan signifikanvariabel kreativitas produk (X1) dan inovasi produk (X2) secara simultan terhadap keunggulan bersaing dengankoefisien determinasi sebesar 52,2%. H03 ditolak, Ha3 diterima.kata kunci-kreativirtas produk, inovasi produk dan keunggulan bersaing
Exploring the Use of the Sustained Silent Reading (SSR) Method to Support Comprehension of Culture-Based Non-Fiction Texts Among Inclusive Students in Primary Schools: A Case Study Aisyah, Wafa Nur; Ahmad, Mubarak
Mimbar Sekolah Dasar Vol 12, No 3 (2025)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53400/mimbar-sd.v12i3.90113

Abstract

Low literacy levels remain a significant challenge in primary education in Indonesia, particularly among students with mild Attention Deficit Hyperactivity Disorder (ADHD). This study explores the experiences of such students in applying the Sustained Silent Reading (SSR) method in third-grade primary school classrooms and describes the challenges and adjustments that occurred during the process. This qualitative case study involved three students with mild ADHD and one teacher, with data collected through observation, interviews, and documentation. Thematic analysis identified six main themes: classroom environment, adaptation of culturally based reading materials, implementation strategies of the SSR method, development of reading comprehension, challenges in maintaining focus, and the growth of self-confidence. Findings indicate that the SSR method encouraged student engagement and improved comprehension of non-fiction texts, particularly when supported by relevant materials and a conducive atmosphere. Moreover, integrating local cultural content increased students’ motivation and facilitated meaningful connections to their daily lives. The results highlight the importance of adaptive and contextualized literacy approaches in inclusive education. Overall, the study suggests that the SSR method, when modified to suit individual needs, can serve not only as a literacy strategy but also as a tool for building self-efficacy and fostering active participation among students with special needs.
Co-Authors Ahmad, Mubarak Deden Syarif Hidayatulloh