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All Journal Indonesian Journal of Multidisciplinary Science
Sofyan, Haryanto
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences

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The influence of price, product, location, brand image and promotion on XYZ housing purchasing decisions Sofyan, Haryanto; Sirait, Tongam
Indonesian Journal of Multidisciplinary Science Vol. 3 No. 11 (2024): Indonesian Journal of Multidisciplinary Science
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/ijoms.v3i11.982

Abstract

The research aims to study the influence of price, product, location, brand image, and promotion on the decision to buy a house in XYZ housing, and is expected to make an important contribution in deepening the understanding of property market dynamics. The data collected were analyzed using the SPSS program. The results show that 81.1% of purchasing decisions can be explained by variables such as price, production, location and brand image and promotion. Moreover, the results of the F test indicate that the variables of price and product have no significant impact on purchasing decisions.
Co-Authors Sirait, Tongam