Indonesian Journal of Multidisciplinary Science
Vol. 3 No. 11 (2024): Indonesian Journal of Multidisciplinary Science

The influence of price, product, location, brand image and promotion on XYZ housing purchasing decisions

Sofyan, Haryanto (Unknown)
Sirait, Tongam (Unknown)

Article Info

Publish Date
31 Aug 2024

Abstract

The research aims to study the influence of price, product, location, brand image, and promotion on the decision to buy a house in XYZ housing, and is expected to make an important contribution in deepening the understanding of property market dynamics. The data collected were analyzed using the SPSS program. The results show that 81.1% of purchasing decisions can be explained by variables such as price, production, location and brand image and promotion. Moreover, the results of the F test indicate that the variables of price and product have no significant impact on purchasing decisions.

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Journal Info
Indonesian Journal of Multidisciplinary Science
Website

Abbrev

ijoms

Publisher

CV. International Journal Labs

Subject

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences

Description

Indonesian Journal of Multidisciplinary Science (IJOMS) is a scientific journal in the form of research and can be accessed openly. This journal has e-ISSN 2808-6724 and p-ISSN 2808-5957. This journal is published monthly by International Journal Labs. The development of the company made the ...