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All Journal Ilomata International Journal of Social Science
Harjoko, Ivone
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Religion Humanities Education Law, Crime, Criminology & Criminal Justice Other

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From Trend to Choices: Cognitive Dissonance and Fast-Fashion Consumption Among Indonesian Influencers Wulan Dewi, Hasandra; Harjoko, Ivone; Febrianno Boer, Rino
Ilomata International Journal of Social Science Vol. 4 No. 4 (2023): October 2023
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52728/ijss.v4i4.1051

Abstract

In 2010, Instagram was introduced as a free photo-sharing app for iOS and Android users, providing a unique platform for sharing life experiences through visual content. This study, spanning five months (July-December 2023), explores the rise of fast fashion consumption and influencer trends in Indonesia. It employs the diffusion model proposed by Beaudoin, Moore, and Goldsmith. Analysis of interview data using NVivo highlights a strong link between the fashion industry and influencers. NVivo enables remote collaboration, allowing individuals from different locations to work on shared data files in real-time. The study emphasizes data collection through structured interviews based on an in-depth examination of influencers. Findings reveal that the high-value nature of fast fashion significantly influences Indonesian influencers, driven by the growing popularity of consumer trends and ongoing style improvements in the fashion industry. However, it emphasizes the importance of recognizing that unquestionably following trends can profoundly shape an individual's lifestyle, echoing previous research on the pivotal role of trends in fashion choices. Overall, the research underscores the substantial impact of trends and influencers on Indonesia's fast fashion landscape.
A Case Study of the Hashtag #Freepalestine: Cultural Communication and Public Opinion Transformation Anisa, Nurul; Harjoko, Ivone; Khadifa, Rachmad
Ilomata International Journal of Social Science Vol. 4 No. 4 (2023): October 2023
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52728/ijss.v4i4.1069

Abstract

This study involves an in-depth analysis of Cultural Communication and Public Opinion Transformation through a case study of the hashtag #FreePalestine on social media. The Israeli-Palestinian controversy sparked a significant shift in public opinion, and these hashtags became an important instrument in weaving complex online narratives. This research aims to understand the impact of Cultural Communication through the hashtag #FreePalestine in transforming public opinion. Her focus includes online mobilization, influence on policy, changing international perceptions, and the formation of activist movements. This research method uses a mixed approach, namely combining qualitative and quantitative analysis. Data collection was carried out on 6 – 25 December 2023. Social media analysis was carried out to track trends, sentiment and relationship networks, while interviews and surveys were used to gain a deeper understanding of the influence of opinion transformation in the real world. This research shows that the hashtag #FreePalestine not only creates changes in online opinion but also mobilizes real action and shapes global narratives that influence policy and business. Cultural communication on social media is key to understanding further impact, with image visualization and visual solidarity being key elements in changing public opinion. The real-world implication of these findings is the importance of understanding the role of social media in shaping public perceptions and opinions regarding global conflict. In the future, this can serve as a guide for policy makers, activists and researchers to design more effective communication strategies in addressing sensitive issues such as the Israeli-Palestinian conflict.
Co-Authors Anisa, Nurul Boer, Rino Febrianno Khadifa, Rachmad Wulan Dewi, Hasandra