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All Journal Jurnal Impresi Indonesia Jurnal Locus Penelitian dan Pengabdian
Dzikri Ar Ridlo, Muhammad
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Religion Aerospace Engineering Automotive Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences

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Visual Identity Design to Support Media Promotion for the Digital Business Study Program at the Indonesian University of Education Dzikri Ar Ridlo, Muhammad
Jurnal Impresi Indonesia Vol. 3 No. 4 (2024)
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jii.v3i4.4816

Abstract

In today's digital era, visual identity is an important point for creating a consistent visual identity. Especially as a promotional media which is an effective strategy in increasing student awareness in choosing study programs at higher education. Determining long-term choices that will have an impact on students' lives makes choosing a study program an important decision for prospective students. The student's future social life, profession, and level of personal satisfaction may be affected by this decision. Selecting a study program at a university is seen by prospective students as having the power to change the course of a person's life. Therefore, choosing a particular study program is a crucial choice. The visual identity attached to the product is very important for universities to facilitate media for the Indonesian Education University's Digital Business Study Program.
Analisis Fluktuasi Engagement User Generated Content pada Akun TikTok @Aldwinnv Haniva, Mohamad Rayhan; Purwaamijaya, Btari Mariska; Dzikri Ar Ridlo, Muhammad
Jurnal Locus Penelitian dan Pengabdian Vol. 4 No. 12 (2025): JURNAL LOCUS: Penelitian dan Pengabdian
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/locus.v4i12.5007

Abstract

Penelitian ini menganalisis fluktuasi engagement pada user generated content (UGC) di TikTok melalui studi kasus creatorpreneur @Aldwinnv. Pertumbuhan pesat TikTok membuka peluang bagi kreator untuk membangun personal branding dan melakukan monetisasi, namun inkonsistensi engagement menjadi tantangan utama. Penelitian ini menggunakan pendekatan kualitatif studi kasus dengan paradigma konstruktivis. Data dikumpulkan melalui observasi partisipatif, wawancara mendalam, serta analisis dokumen digital terhadap enam video yang dipublikasikan antara November 2024 hingga Januari 2025. Hasil penelitian menunjukkan bahwa fluktuasi engagement dipengaruhi oleh kombinasi faktor kreatif, seperti relevansi topik, kekuatan hook (verbal maupun visual), format storytelling, dan pemicu resonansi emosional, serta faktor eksternal, termasuk distribusi algoritmik dan kompetisi antar kreator. Video bertema finansial yang relevan maupun isu kontroversial memperoleh engagement lebih tinggi dibanding konten serupa dengan resonansi audiens rendah. Tingkat engagement yang tinggi mencerminkan interaksi digital sekaligus membuka peluang ekonomi melalui produk digital, endorsement, dan penguatan personal branding. Tujuan penelitian ini adalah untuk menganalisis faktor-faktor penyebab fluktuasi engagement pada konten UGC TikTok @Aldwinnv.
Co-Authors Haniva, Mohamad Rayhan Purwaamijaya, Btari Mariska