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All Journal Jurnal Agroindustri Terapan Indonesia Jurnal Pertanian Agros
Dwi Atmala, Refira
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Agriculture, Biological Sciences & Forestry

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ANALISIS USAHA DAN REKOMENDASI STRATEGI PENGEMBANGAN TEFA Sangadah, Hanik Atus; Aprilliani, Fenny; Riyadi, Cica Putri; Dwi Atmala, Refira
Jurnal Pertanian Agros Vol 27 No 2 (2025): EDISI APRIL
Publisher : Fakultas Pertanian Universitas Janabadra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37159/jpa.v27i2.23

Abstract

Tefa (Teaching Factory) is a learning media developed to carry out production activities continuously.Tefa are developed by the Department of Agriculture to focus on Pineapple processing production activity such as  Pineapple Pie which is currently existing. The necessary effort to continue maintaing Tefa's existence and productivity is to formulate a Tefa development strategy. The method used to formulate Tefa's development strategy recommendations is started from Tefa’s current business analysis by looking at the Internal-External (IE) matrix. Followed by analysing internal and external factors from all actors involved in the supply chain. After the IFE-EFE matrix is compiled and assessed by experts, then a SWOT analysis will be carried out to obtain a list of strategy recommendations. Finally the priority order of strategies is determined by QSPM analysis. The results of the supply chain activity analysis show that the highest added value will be obtained by Tefa if it uses flow 2, namely buying raw materials directly from farmers. While the result of the priority recommendations for the development strategy is Tefa actively begins to compile and implement the 4P marketing mix marketing strategy.
Rekomendasi Strategi Perbaikan Kualitas Produk Melalui Analisis Tingkat Kepuasan Konsumen (Studi Kasus: Mijari Milk) : Recommendation Strategy for Improving Product Quality Through Analysis of Consumer Satisfaction Levels (Case Study: Mijari Milk) Sangadah, Hanik Atus; Cahyaputri, Bunga; Dwi Atmala, Refira
Jurnal Agroindustri Terapan Indonesia Vol. 2 No. 1 (2024): July 2024
Publisher : Department of  Agriculture, Subang State Polytechnic, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31962/jati.v2i1.188

Abstract

Kepuasan konsumen berkorelasi positif dalam menciptakan loyalitas konsumen. Pengukuran kepuasan akan menggambarkan posisi produk di mata konsumen terhadap beberapa atribut yang terkait dengan atribut produk. Tujuan dari penelitian ini ialah merekomendasikan strategi untuk meningkatkan kepuasan konsumen berdasarkan hasil penilaian tingkat kepuasan konsumen. Tingkat kepuasan yang tinggi pada akhirnya juga akan meningkatkan loyalitas konsumen. Tingkat kepuasan konsumen diukur dengan metode Customer Satisfaction Index (CSI), dimana konsumen akan memberikan penilaian terhadap tingkat kepuasan dan kepentingan atribut produk. Atribut produk Mijari Milk yang nilai meliputi warna, rasa, aroma, tekstur, desain kemasan, merek produk, bentuk produk, harga, dan kemasan produk. Hasil penilaian menunjukkan bahwa tingkat kepuasan konsumen sebesar 69,85% dan berada pada kategori puas. Sebagai upaya untuk mencapai tingkat kepuasan 100%, unit usaha dapat menerapkan beberapa strategi rekomendasi dari hasil analisis SWOT pada kuadran I yaitu menerapkan strategi Growth and Development. Adapun strategi rekomendasi terdiri dari (1) Inovasi produk baru olahan susu segar, (2) Produksi dengan memenuhi standar keamanan pangan, dan (3) Menciptakan saluran pemasaran baru.
Co-Authors Cahyaputri, Bunga Fenny Aprilliani Hanik Atus Sangadah Riyadi, Cica Putri