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Optimalisasi Teknologi Digital untuk Mendukung Daya Saing UMKM di Era Transformasi Digital Prasetiyo, Eko; Kasih Mayang Gitaurus; Bagus Setyo Cahyono; Mar’atun Koirotul Fiyana; Silvia Nur Khasanah; Muhammad Abdul Malik; Alif Alfian Syafa’at; Ichsan Iqbal Firdaus; Lailis Sofia; Jefi Widiawan; Lia Ananta; Taufika Nururrohmah; Muhammad Ulil Albab; Ahmad Isa Tranjaya
Jurnal Pengabdian kepada Masyarakat Desa (JPMD) Vol. 6 No. 2 (2025): JPMD
Publisher : LP3M IAIFA Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58401/jpmd.v6i2.2590

Abstract

Digital transformation has become a central issue in strengthening the competitiveness of MSMEs, especially in rural areas. This community service activity focuses on assisting MSMEs in Gunungan Village, Magetan Regency, in facing the challenges of the digital era through the digitization of promotion and sales. The objective of this activity is to enhance the digital literacy of SME operators, expand market reach through social media and digital platforms, and strengthen local identity through location-based digital integration (Google Maps, Google Business Profile). The method employed is a participatory approach based on community organizing, implemented through stages of socialization, technical training, direct mentoring, and participatory evaluation. The results of the activity showed an increase in SMEs' understanding of the importance of digitalization, skills in creating digital business accounts, and the utilization of location features in marketing. The expected social changes also began to emerge, such as increased community involvement in the digital ecosystem, the emergence of collaboration among SMEs, and the formation of a digital SME community in Gunungan Village. This activity underscores the importance of a sustainable and adaptive approach in empowering communities through digital applications
Administrative Transformation Toward Integrated Digital Education Services at Madrasah Muhammad Khoirul Anam; Ichsan Iqbal Firdaus; Yuliang Angga Pratama; Lailis Sofia; Kholi Sotus Sariroh; Naimul Khunaifa
Journal of Educational Management Research Vol. 5 No. 1 (2026)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v5i1.1632

Abstract

This study aims to analyze the digital transformation of educational administration at MTs Miftahul Jannah, Ngawi, in order to improve service quality and operational efficiency. In the digital era, educational institutions are required to shift from manual administrative processes to integrated digital systems to ensure transparency and data-driven decision-making. This research employed a qualitative approach using a field research design. Data were collected through in-depth interviews, focus group discussions (FGDs), and field observations involving the principal, administrative staff, and students. Data analysis followed the interactive model of Miles and Huberman, consisting of data reduction, data display, and conclusion drawing. The findings indicate that MTs Miftahul Jannah has successfully initiated digital transformation in financial administration by utilizing digital platforms such as Google Forms and AppSheet, which contributed to improved efficiency, accuracy, and responsiveness of administrative services. However, the transformation has not yet been fully integrated due to challenges related to unstable internet connectivity and limited digital literacy among human resources. The study implies that sustainable digital transformation in madrasah administration requires continuous capacity building, systematic training programs, and strengthened technological infrastructure. These efforts are essential to achieving a fully integrated digital education service system by 2029