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All Journal Jurnal Pengabdian kepada Masyarakat Desa (JPMD) Journal of Educational Management Research
Ahmad Isa Tranjaya
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Humanities Education Environmental Science Nursing Social Sciences

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Optimalisasi Teknologi Digital untuk Mendukung Daya Saing UMKM di Era Transformasi Digital Prasetiyo, Eko; Kasih Mayang Gitaurus; Bagus Setyo Cahyono; Mar’atun Koirotul Fiyana; Silvia Nur Khasanah; Muhammad Abdul Malik; Alif Alfian Syafa’at; Ichsan Iqbal Firdaus; Lailis Sofia; Jefi Widiawan; Lia Ananta; Taufika Nururrohmah; Muhammad Ulil Albab; Ahmad Isa Tranjaya
Jurnal Pengabdian kepada Masyarakat Desa (JPMD) Vol. 6 No. 2 (2025): JPMD
Publisher : LP3M IAIFA Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58401/jpmd.v6i2.2590

Abstract

Digital transformation has become a central issue in strengthening the competitiveness of MSMEs, especially in rural areas. This community service activity focuses on assisting MSMEs in Gunungan Village, Magetan Regency, in facing the challenges of the digital era through the digitization of promotion and sales. The objective of this activity is to enhance the digital literacy of SME operators, expand market reach through social media and digital platforms, and strengthen local identity through location-based digital integration (Google Maps, Google Business Profile). The method employed is a participatory approach based on community organizing, implemented through stages of socialization, technical training, direct mentoring, and participatory evaluation. The results of the activity showed an increase in SMEs' understanding of the importance of digitalization, skills in creating digital business accounts, and the utilization of location features in marketing. The expected social changes also began to emerge, such as increased community involvement in the digital ecosystem, the emergence of collaboration among SMEs, and the formation of a digital SME community in Gunungan Village. This activity underscores the importance of a sustainable and adaptive approach in empowering communities through digital applications
Leadership Strategies of the Head of Madrasah in Enhancing the Effectiveness of Educational Administration at Madrasah Anam, Muhammad Khoirul; Nurma Ifada; Siti Miftah Mustofiyah; Abdussalam; Muhammad Anwar Fuadi; Ahmad Isa Tranjaya
Journal of Educational Management Research Vol. 5 No. 1 (2026)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v5i1.1630

Abstract

This study aims to describe and analyze the role of the head of madrasah in optimizing educational administration, with a particular focus on the transition toward digital administration at MTs Miftahul Jannah Mantingan, Ngawi. This research employed a descriptive qualitative method using a case study approach. Data were collected through observations, in-depth interviews, and documentation, involving key informants consisting of the head of madrasah, vice principal for curriculum, administrative staff, and teachers. The findings reveal that the head of madrasah plays a strategic role as an administrator, manager, supervisor, and motivator in driving administrative transformation. The madrasah has initiated digitalization by utilizing Google Spreadsheet and Google Form, as well as specialized applications such as the Madrasah Budget Plan (RK) and Digital Madrasah Report (RDM), particularly in financial administration. This transition has resulted in improved work efficiency and positive responses from students’ parents. However, several challenges persist, including limited internet infrastructure, financial constraints, and inadequate human resources with sufficient digital competencies. The study implies that the optimization of educational administration is highly dependent on visionary leadership of the head of madrasah, particularly in continuous planning, organizing, implementing, and supervising administrative processes, as well as in empowering educational personnel and effectively integrating information technology to establish an orderly, transparent, and accountable administrative system
Co-Authors Abdussalam Alif Alfian Syafa’at Anam, Muhammad Khoirul Bagus Setyo Cahyono Eko Prasetiyo Ichsan Iqbal Firdaus Jefi Widiawan Kasih Mayang Gitaurus Lailis Sofia Lia Ananta Mar’atun Koirotul Fiyana Muhammad Abdul Malik Muhammad Anwar Fuadi Muhammad Ulil Albab Nurma Ifada Silvia Nur Khasanah Siti Miftah Mustofiyah Taufika Nururrohmah